Brand Tone

Caring and Nurturing, Relatable and Understanding, Trustworthy and Reassuring, Positive and Encouraging, Helpful and Solution-Oriented, Approachable and Friendly

Brand Values

• •Safety and Gentleness
• •Effectiveness
• •Natural and Clean Ingredients
• •Parent-Centricity (Especially Mom-Centric)
• •Building Confidence
• •Made in the USA
• •Transparency
• •Community and Support

Best Practices

• •Speak Mom-to-Mom: Use empathetic, understanding language that resonates with the daily experiences and concerns of mothers. Acknowledge the challenges and offer supportive solutions.
• •Prioritize Safety and Gentleness in Every Message: Consistently highlight the natural, non-toxic, and gentle nature of the ingredients. Reassure parents that the products are safe for their children.
• •Keep it Positive and Encouraging: Frame product benefits in a way that empowers both parents and children. Focus on positive outcomes like confidence, ease, and happy routines.
• •Be Relatable and Authentic: Share the founder's story and the "why" behind the brand. Use real-life scenarios and testimonials to build trust and connection.
• •Maintain a Helpful and Solution-Oriented Approach: Clearly articulate how the products solve specific hair care problems for children, making parents' lives easier. Use clear, simple language that’s easy to understand.

Social Perception

Highly Trusted by Parents, Seen as a Problem-Solver, Appreciated for Natural Formulation, Relatable Founder Story, Positive Product Experience, Effective for Various Hair Types

Copy Examples

• •Headline: Goodbye Tangle Tears, Hello Happy Hair Days! Body: Mornings can be wild, but your little one's hair doesn't have to be. Our mom-made Taming Spray, crafted with gentle, natural ingredients like coconut and jojoba oil, makes brushing a breeze. Safe, effective, and smells amazing – because we get it, Mama. ✨ #TisForTame #GentleHairCare #MomApproved
• •Headline: Picture Day Perfect, Naturally! Body: Keep those adorable flyaways in check and their smiles bright! Our Taming Gel offers a soft, natural hold without any harsh chemicals or sticky feelings. Made by a mom for your peace of mind. Because every kid deserves to feel confident. 💖 #KidsHair #NaturalStyling #TameTheMane
• •Headline: From Bedhead Battles to Bedtime Bliss. Body: Tired of wrestling with unruly morning hair? Our Taming Cream, infused with soothing natural oils, gently smooths and styles even the wildest bedhead. Dermatologist-tested and free from nasties, so you can focus on the cuddles, not the chaos. 🌿 #ToddlerHair #CleanKidsBeauty #SafeAndSound
• •Headline: Curls Just Wanna Have Fun (Without the Frizz!) Body: Let those lovely locks bounce! Our Taming Gel defines curls and waves while keeping them soft and touchable. Made with love and natural ingredients right here in the USA. Because their precious hair deserves the best. 🇺🇸 #CurlyKids #FrizzFree #MadeByAMom
• •Headline: The Secret to Effortless Mornings? A Little Bit of Tame. Body: As moms, we know every minute counts! Our Taming products are designed to be quick, effective, and super gentle on your little one’s hair. Say hello to smoother mornings and more time for what truly matters. Join over 150,000 happy families! 😊 #ParentingHacks #KidsHairProducts #NaturalGoodness