Brand Tone

Caring and Nurturing, Friendly and Relatable, Trustworthy and Safe, Helpful and Solution-Oriented, Playful and Positive

Brand Values

• •Safety and Natural Ingredients
• •Effectiveness
• •Parent-Centricity
• •Gentleness
• •Transparency
• •Giving Back/Empowerment
• •Made in the USA

Best Practices

• •Embrace the "Parent-to-Parent" Voice: Write as if you're a knowledgeable, empathetic friend sharing a helpful tip with another parent. Use "we" and "you" to create a direct, personal connection.
• •Prioritize Safety and Gentleness in Language: Always highlight the natural, safe, and gentle aspects of the products. Use words like "nourishing," "kind," "mild," "pediatrician-approved," and explicitly mention "free from harsh chemicals."
• •Focus on Solutions and Benefits, Not Just Features: Instead of just saying "contains coconut oil," explain *why* that's good: "enriched with nourishing coconut oil to gently smooth frizz and add shine." Frame products as solutions to common parenting struggles (e.g., "tackle tangles," "conquer bedhead").
• •Keep it Positive and Playful (Where Appropriate): Use upbeat language and acknowledge the fun, sometimes chaotic, reality of parenting. Phrases like "happy hair days" or "mane moments" add a touch of lightheartedness.
• •Be Authentic and Relatable: Referencing the founder's story or common parenting scenarios (like rushing in the morning) helps build trust and shows understanding. Use clear, straightforward language that's easy for busy parents to understand.

Social Perception

Trusted by Parents, Go-To for "Problem Hair", Natural and Safe Choice, Good Quality, Generally, Kid-Friendly

Copy Examples

• •Instagram Post (Image: Happy toddler with neat, styled hair): Say goodbye to morning mane meltdowns! 👋 Our Natural Taming Cream, made with love and gentle jojoba oil, makes styling your little one's hair a breeze. Safe for even the tiniest tots, because we believe in happy hair days, naturally! ✨ #TisForTame #ToddlerHairDontCare #NaturalKidsHairCare #MomApproved
• •Facebook Ad (Carousel showing different products): Wild hair, don't care? We do! 😉 From pesky flyaways to stubborn tangles, T is for Tame offers a pediatrician-approved solution for every little head. Created by a mom of twins, our natural formulas are tough on frizz but gentle on your child. Discover your secret weapon for stress-free hair styling! #KidsHair #ParentingHacks #SafeAndGentle #TameTheMane
• •Product Page Description (for Taming Mist): Effortless detangling and happy giggles – that's the magic of our Taming Mist. Infused with nourishing coconut oil, this light spray smooths frizz, eases out knots, and leaves hair soft and manageable. No harsh chemicals, just pure, gentle care for your child's delicate locks. Because taming those tresses should be a moment of connection, not a battle. ❤️ #GentleCareForKids #FrizzFree #NaturalHairProducts
• •Email Newsletter Snippet: Hey Super Mom! We know you juggle a million things. Let us take one worry off your plate with our easy-to-use, natural hair tamers. Becky, our founder (and a twin mom herself!), created T is for Tame because she gets it. Click here for 15% off your first order and make 'taming mane moments' a little more joyful! #SupportForMoms #MadeByAMom #KidsHairSolutions
• •TikTok Video Caption (Video: Quick before/after of taming bedhead): Bedhead to 'ready-for-anything' in 60 seconds! 🚀 Our Taming Gel works like a charm on even the wildest morning hair. Natural, safe, and smells amazing! 😉 What's your biggest hair challenge with your little one? Tell us below! 👇 #TisForTame #HairTransformation #ToddlerLife #QuickHairstyles #NaturalProducts