Brand Tone

Passionate, connoisseurial, friendly, community-oriented, artisanal, and quality-focused.

Brand Values

• •Quality & Provenance
• •Expertise & Passion
• •Community
• •Traditional Service

Best Practices

• •Lead with Passion, Follow with Detail: Start captions and descriptions with evocative, passionate language that reflects a love for food. Then, follow up with specific details about the product's origin, taste profile, or the local producer who made it. This balances emotion with expertise.
• •Champion Your Suppliers: Regularly feature your local suppliers on social media and your website. Tell their story. This reinforces the core values of "provenance" and "community" and provides authentic content that competitors can't easily replicate.
• •Empower Staff to Be Brand Ambassadors: Address the perception of inconsistent service by actively training staff in the brand's story and values. Encourage them to share their own favorite products with customers. A friendly, knowledgeable team will bridge the gap between the online brand and the in-store experience.
• •Write as You Speak (If you're a friendly foodie): Keep the copy conversational and welcoming. Use "we" and "you" to create a direct connection with the reader. The tone should feel like getting a recommendation from a trusted, food-obsessed friend.
• •Be Visually Cohesive: Ensure that the quality of your photography and visual branding matches the premium quality of your products. Use natural light, focus on the textures and colours of the food, and maintain a consistent aesthetic across all platforms to reinforce the "artisanal" and "quality-focused" perception.

Social Perception

Perceived as a high-end foodie destination and a pillar of the local high street, though with a noted inconsistency in service experience and premium pricing.

Copy Examples

• •This is what weekends in Wiltshire are made of. Say hello to [Cheese Name], a beautifully nutty and creamy cheddar from just down the road at [Farm Name]. We’ve spent the morning tasting it (tough job!), and it’s perfect with a dollop of our fig chutney. Come grab a slice before the team eats it all!
• •Dodge the grey skies and step into a little slice of sunshine. ☀️ Our chefs have been busy this morning creating our classic Wild Mushroom Lasagna. It's rich, comforting, and made with the best local ingredients. The perfect antidote to a dreary Tuesday. Available to take home for an easy, delicious dinner.
• •The Taste of Tisbury, Delivered. Curate your own hamper or choose from our hand-picked favourites. From the finest Wiltshire cheeses to magnificent Iberico hams, give a gift that says you have seriously good taste. Perfect for birthdays, thank yous, or simply because.
• •We Speak Food Fluently. And Coffee. Our baristas are as passionate about the perfect flat white as they are about pecorino. Let us make you a cup of our signature [Coffee Brand] roast while you browse. Your taste buds will thank you.
• •Visiting Tisbury? Don't leave without a taste of what makes us special. We’re two foodies who left the city to build an emporium of good taste right here on the high street. Find the perfect picnic, a delicious souvenir, or just a friendly chat about cheese. Welcome to Tisbury Deli.