Brand Tone

Artistic & Sophisticated, Collaborative & Artist-Centric, Direct & Informative, Passionate & Dedicated, Community-Oriented

Brand Values

• •Artistic Integrity: Prioritizing the artistic quality and unique vision of each project.
• •Collaboration: Working closely and respectfully with artists and writers.
• •Quality Craftsmanship: Producing well-designed and high-quality physical books.
• •Community Engagement: Connecting artists with an engaged audience and participating in the broader art and photobook ecosystem.
• •Support for Artists: Providing a platform for both emerging and established artists, often without requiring financial contribution from the artist for production.
• •Passion for Print: A belief in the power and intimacy of the physical book as an expressive form.

Best Practices

• •Maintain an Artist-Centric Focus: Always frame communications around the artist and their work. Highlight the collaborative process and the unique vision behind each book.
• •Use Evocative and Sophisticated Language: Employ descriptive language that reflects the artistic and intellectual nature of the books. Avoid overly casual slang (while still embracing the directness of "GSD" internally or where appropriate for specific, edgy content).
• •Prioritize Visual Storytelling: Ensure all visual content (book mockups, event photos, social media imagery) aligns with the clean, artistic, and high-quality aesthetic TIS books is known for.
• •Be Informative and Direct: When providing details about books, events, or submissions, be clear, concise, and provide all necessary information without unnecessary fluff.
• •Foster a Sense of Community: Engage with followers, feature artists, and share news from the wider photobook world. Emphasize the role of TIS books in connecting artists with their audience and contributing to the art community.

Social Perception

Respected Independent Publisher, Champion of Artists, Curator of Unique Works, High-Quality Production, Intellectually Engaging

Copy Examples

• •For a New Book Release (Instagram/Facebook Post): "Delve into the unseen. TIS books is proud to announce the release of '[Book Title]' by [Artist Name]. A breathtaking journey through [brief, evocative description of the book's theme], meticulously crafted in collaboration with the artist. Experience the power of print. Link in bio. #TISbooks #Photobook #ArtBook #NewRelease #[ArtistName]"
• •Highlighting Artist Collaboration (Website/Blog Post Snippet): "At TIS books, the conversation between publisher and artist is paramount. We believe the most compelling books emerge from a shared vision and dedicated collaboration. Discover the stories behind our publications and the artists who entrust us with their work. [Link to artist feature]"
• •Emphasizing Quality (Product Description): "More than just images on a page, '[Book Title]' is an art object in itself. Printed on [Paper Type] with [Binding Style], every detail of this TIS books publication has been thoughtfully considered to honor the artist's vision and provide an intimate reading experience."
• •Call for Submissions (Social Media/Website Banner): "Have a photographic story that demands to be told in print? TIS books is seeking unique projects that explore the intersection of image and text. We champion artistic vision and collaborative creation. Learn more about our submission process. [Link to Submissions Page]"
• •Brand Manifesto Snippet (About Page/Social Media Bio): "TIS books: Where images speak and stories unfold. We are an independent press dedicated to the art of the photobook, fostering collaborations with artists to bring their visions to print. Passionately crafted. Thoughtfully presented. #IndependentPublishing #PhotographyBooks"