Brand Tone

Sophisticated, Evocative, Mindful, Poetic, and Descriptive, focusing on sensory experience and atmosphere.

Brand Values

• •Artisan Craftsmanship
• •Sustainability and Purity
• •Authentic Expression
• •Inclusive Design
• •Sensory Luxury

Best Practices

• •Use Evocative, Sensory Language: Always describe not just the product, but the feeling it creates. Use words that appeal to the sensesscent, sight, and touch. Instead of "smells good," use phrases like "a scent that envelops the room in warmth."
• •Weave in Core Values: Seamlessly integrate the brand's values into every piece of copy. Mention "hand-poured," "natural wax," "sustainable," and "artisan design" to constantly reinforce what makes the brand unique.
• •Maintain a Sophisticated & Calm Tone: The voice should always be composed, elegant, and mindful. Avoid slang, excessive exclamation points, or aggressive sales language. The tone should feel like a trusted recommendation from a friend with impeccable taste.
• •Emphasize the 'Why' Over the 'What': The copy should focus on the why behind the purchaseto create a beautiful atmosphere, to practice self-care, to own a piece of art. The "what" (a candle) is secondary to the experience it provides.
• •Be Consistent Across All Channels: The poetic and mindful tone used on the website's "About Us" page should be the same tone used for an Instagram caption, a Facebook ad, and customer service emails. This creates a cohesive and trustworthy brand identity.

Social Perception

Perceived as a high-end, premium, niche, and exclusive brand, emphasizing its 'Made in Germany' quality. Its social perception is largely controlled by its own narrative due to limited public reviews and media mentions.

Copy Examples

• •Sculpted by hand, scented by nature. Our HEDONISM candle is more than wax and wick; it is an invitation to pause and embrace the simple elegance of the present moment. A form of art for your home, a scent for your soul. #TisantMoments #SustainableLuxury #Handmade
• •Your home is a gallery of your life. Choose objects that tell a story. The TISANT statement candle is designed to be a centerpiece, handcrafted in Germany to enrich your space with authentic beauty and a subtle, calming fragrance. Discover design that touches the senses.
• •Close your eyes and let the scent guide you. VOYAGE captures the untamed spirit of exploration in a blend of crisp eucalyptus and fresh mint. Hand-poured from 100% natural wax, this candle transforms your space into a sanctuary of peace and clarity. Its an olfactory journey designed for humans, not genders. Light it to begin.
• •An Invitation to Slower Moments
• •Authentic Moments are Handcrafted. Experience the art of sustainable candle making. Free shipping in Germany. [Shop Now]