Brand Tone

elegant, personal, and sincere.

Brand Values

• •Quality Craftsmanship
• •Timeless and Wearable Design
• •Personal Curation and Service
• •Community and Philanthropy
• •Understated Elegance

Best Practices

• •Maintain a Personal Voice: Continue to use a personal and sincere tone, occasionally speaking directly from the founder, Bryony. This reinforces the brand's authenticity and curated nature.
• •Focus on Timelessness over Trends: The copy should consistently emphasize the classic, lasting appeal of the jewellery. Use words like 'timeless,' 'classic,' 'enduring,' and 'cherished.'
• •Highlight Quality and Materials: In product descriptions and other copy, always mention the quality of the materials (e.g., 'hallmarked Sterling silver,' 'hand-selected freshwater pearls'). This reinforces the brand's commitment to craftsmanship.
• •Emphasize 'Wearable Luxury': The copy should convey that the jewellery is both luxurious and suitable for everyday wear. Phrases like 'effortless elegance,' 'everyday chic,' and 'simple sophistication' will resonate with the target audience.
• •Let the Product Speak: Keep the copy clean, elegant, and not overly verbose. The brand's aesthetic is one of understated refinement, and the copywriting should reflect this by being clear, concise, and letting the beauty of the jewellery take center stage.

Social Perception

The brand is perceived as a reputable, high-quality jeweler with a classic and refined aesthetic. Its association with other respected brands and its involvement in charitable causes contribute to a positive and trustworthy image. The lack of an active social media presence suggests a brand that relies on word-of-mouth and a loyal customer base rather than mass-market trends.

Copy Examples

• •Timeless elegance, reimagined. Discover our latest collection of hand-selected freshwater pearl earrings, each pair chosen for its unique lustre and grace. The perfect touch of chic for every day.
• •Effortless sophistication, designed to be worn. Our classic sterling silver bangle is a simple statement of style. Beautifully crafted and hallmarked, it's a piece you'll treasure for years to come.
• •From our hands to yours. Tisan Jewellery is the personal vision of founder Bryony Dalrymple, a collection of exquisite, hand-picked jewellery. We believe in timeless design and the quiet luxury of beautifully crafted pieces.
• •Make this season unforgettable with a gift of timeless beauty. Our curated collection of sterling silver and gemstone jewellery, presented in our signature turquoise box, is the perfect way to show you care.
• •Beyond trends. Our jewellery is designed to be a cherished part of your story. Simple, elegant pieces that move with you, from busy days to special nights.