Brand Tone

Artistic & Refined, Authentic & Approachable, Inspired & Joyful, Quietly Confident, Minimalist & Considered

Brand Values

• •Craftsmanship & Quality
• •Artistic Integrity & Originality
• •Enduring Design
• •Joy & Inspiration
• •Authenticity & Material Honesty
• •Experimentation & Improvisation

Best Practices

• •Embrace Storytelling: Share the inspiration behind designs, the "happy accidents" in the studio, or the qualities of the materials. This reinforces authenticity and the artistic process.
• •Use Evocative Language: Employ descriptive words that appeal to the senses and emotions, reflecting the "inspire, delight, and bring joy" mission. Focus on words that suggest artistry, craftsmanship, and timelessness.
• •Maintain Visual Consistency: Ensure photography and visual branding across all platforms align with the minimalist, artistic, and refined aesthetic observed. The copy should complement these visuals.
• •Speak from the Founder's Perspective (Subtly or Directly): Whether it's an "About Us" section or an occasional social media post, grounding the brand in Teresa Robinson's journey and passion adds depth and authenticity. The "we" in current copy often reflects this personal, small-studio feel.
• •Focus on "Enduring" over "Trendy": While acknowledging new arrivals, the language should consistently emphasize the timeless quality and lasting wearability of the pieces, aligning with the "modern classics" identity. Avoid jargon or fleeting slang; keep the language as timeless as the designs.

Social Perception

High-Quality Artisan Jewelry, Unique and Aesthetically Pleasing, Designer-Led and Authentic, Investment Pieces, Ethical/Conscious Choice (Subtle)

Copy Examples

• •The Mare Necklace: A whisper of the ocean's calm, captured in [material, e.g., luminous mother of pearl] and suspended from a delicate chain. Each curve and contour is a testament to the hand that shaped it, designed to rest near your heart as a quiet reminder of beauty in simplicity. Let it be your daily touchstone of delight.
• •Finding the extraordinary in the everyday. Our Llano Studs, meticulously handcrafted from recycled [metal], catch the light with a gentle gleam. Born from a moment of studio experimentation, they’re a small spark of joy for your lobes. #TiroTiroStudio #HandmadeJewelry #ArtisanMade #InspiredDesign #ModernClassics
• •At Tiro Tiro, we believe jewelry is more than adornment; it's a feeling. It’s the quiet joy of a perfectly balanced form, the subtle strength of hand-worked metal. Guided by nearly two decades of metalsmithing and an artist's curiosity, we shape enduring pieces designed to weave themselves into the fabric of your life.
• •New Arrivals: Discover a Little Handmade Happiness
• •Hello [Name], This week, our studio was filled with the quiet hum of creation, and we’re thrilled to share the results: a new collection of pieces that found their form through playful experimentation and a deep love for the materials. We hope they bring a touch of inspiration and delight to your world. Explore the latest designs...