Brand Tone

Direct and Action-Oriented, Confident and Assertive, Approachable and Friendly, Service-Focused, Visually Engaging & Trendy

Brand Values

• •Value for Money
• •Accessibility/Inclusivity
• •Customer Satisfaction & Service
• •Quality & Expertise
• •Community Focus

Best Practices

• •Always Be Direct and Clear with CTAs: Use unambiguous calls to action like "DM Us," "Visit Us," "Shop Now," "Get a Quote."
• •Emphasize Value and Accessibility: Consistently mention "best deals," "financing available," and "no credit needed" where appropriate to reinforce these core value propositions.
• •Maintain an Enthusiastic and Confident Voice: Use positive language, exclamation points (judiciously), and confident statements like "Best in Sacramento," "Guaranteed." Infuse energy, especially on visual platforms like Instagram and TikTok.
• •Stay Approachable and Relatable: Incorporate relevant emojis, respond to comments in a friendly manner, and use language that resonates with a broad local audience. Highlight "walk-ins welcome" to reinforce approachability.
• •Showcase, Don't Just Tell: Use visuals (customer car photos/videos, product showcases) as the primary content, with copy that enhances the visual and quickly communicates key benefits (style, deals, financing). Let customer satisfaction (via their cars) speak for the brand.

Social Perception

Positive Overall, Go-To for Deals and Financing, Known for Customization, Responsive (Online), Local and Trusted

Copy Examples

• •Sacramento, roll out in style! 💯 Another ride transformed by Tire Guys 916. We hooked up [Customer's Car Model] with these fresh [Wheel Brand/Style] and [Tire Brand] tires. Get the best deals and financing (no credit needed!) right here. DM us to get your quote! #TireGuys916 #SacramentoWheels #CustomRides #BestDeals #NoCreditNeeded #916Cars
• •Stop dreamin', start rollin'! 🤩 SO many styles, ALL the best deals. New & Used tires + wheels. Financing? GOT YOU! ✅ Walk-ins welcome at our Sacramento shop! #TireGuys #Sacramento #WheelGame #TireShop #UpgradeYourRide #916
• •Tire Guys Online: Sacramento's Best Kept Secret for Wheels & Tires! 🔥 Shop Top Brands. Nationwide Shipping. Unbeatable Prices. FINANCING AVAILABLE.
• •Need Tires in Sacramento? Tire Guys 916 | New & Used | Best Deals Guaranteed | Financing Available - No Credit Needed! Visit Us on Franklin Blvd. or Shop Online.
• •Don't let credit hold you back from the wheels you deserve! At Tire Guys 916, we offer easy financing options – NO CREDIT NEEDED! Get the best tires and rims in Sacramento with a payment plan that works for you. Come see us or message for details! #TireGuysSacramento #FinancingAvailable #NoCreditWorries #SacramentoTires #FranklinBlvd