Brand Tone

Sophisticated yet Accessible, Quality-Focused & Knowledgeable, Convenient & Modern, Enthusiastic & Passionate, Playful & Engaging

Brand Values

• •Quality & Authenticity
• •Convenience
• •Accessibility
• •Innovation & Craftsmanship
• •Cocktail Culture Appreciation

Best Practices

• •Emphasize "Proper" and "Classic" Authenticity: Consistently use language that highlights the adherence to traditional recipes and high-quality ingredients. Words like "crafted," "authentic," "classic," "balanced," and "premium" should be staples.
• •Maintain a Confident but Unpretentious Voice: Speak with authority about cocktail quality but remain approachable and inclusive to both cocktail connoisseurs and newcomers. Avoid overly technical jargon unless explained.
• •Focus on the Benefit of Convenience without Undermining Quality: Highlight how Tip Top makes enjoying a high-quality cocktail easy and accessible for various occasions, but always tie it back to the uncompromised taste and craftsmanship.
• •Use Evocative and Sensory Language: Describe the taste profiles and experience of drinking a Tip Top cocktail. Words like "vibrant," "smooth," "crisp," "bold," and "refreshing" can help paint a picture.
• •Keep it "Tip Top" - Polished and Concise: Ensure all copy is well-written, grammatically correct, and to the point, reflecting the "put-together" and efficient nature of the brand and its conveniently sized products. The playful yet sophisticated giraffe logo can inspire a touch of wit where appropriate.

Social Perception

Positive & High-Quality, Convenient & Reliable, Innovative & Trustworthy, Good Value for Quality, Growing Brand Recognition

Copy Examples

• •Headline: Real Cocktails. Real Convenient. No Compromises. Body: Forget the shakers and complex recipes. Tip Top Proper Cocktails delivers the bar-quality experience you crave, perfectly crafted and ready when you are. Classic recipes, premium spirits, zero fuss.
• •Headline: Your Pocket-Sized Mixologist. Body: Introducing the Old Fashioned, Manhattan, and Margarita, just as they should be. Expertly blended by award-winning mixologists, now fitting perfectly in your hand (and your plans).
• •Headline: Elevate Any Occasion. Instantly. Body: From impromptu celebrations to a well-deserved wind-down, Tip Top Cocktails brings the sophistication of a classic cocktail bar to you. Just chill, pour (or sip from the can), and enjoy.
• •Headline: Tired of Too-Sweet Canned Drinks? So Were We. Body: That's why we created Tip Top. Authentically crafted cocktails that are always balanced, showcasing the true character of premium spirits and quality ingredients. Discover the proper canned cocktail.
• •Headline: The Classic Cocktail Experience. Liberated. Body: We believe a great cocktail shouldn't be confined to a bar. Tip Top offers renowned recipes, from the timeless Negroni to the vibrant Mai Tai, for you to savor anytime, anywhere. Explore the collection.