Brand Tone

Efficient, Trustworthy, and Value-Driven

Brand Values

• •Speed and Punctuality
• •Affordability
• •Reliability
• •Wide Selection
• •Customer Satisfaction

Best Practices

• •Prioritize Action and Benefit: Start headlines and sentences with strong verbs and focus on what the customer gets (e.g., "Get," "Save," "Enjoy"). Instead of "We have fast delivery," use "Get your drinks in 2 hours."
• •Be Direct and Clear: Avoid jargon, overly flowery language, or ambiguous promises. The copy should be easy to understand at a glance. Use simple, confident statements like "Fastest delivery in Singapore."
• •Use Numbers to Build Trust: Quantify your promises whenever possible. "Delivery within 2 hours," "50% Off," and "Over 500 products" are more impactful than general statements.
• •Amplify Customer Voices: Regularly feature customer testimonials in marketing materials. This provides social proof that directly supports the brand values of speed, reliability, and service.
• •Maintain Visual Consistency: Ensure that all graphics, logos, and website design elements reflect the brand's tone. A clean, organized, and straightforward visual identity will complement the efficient and trustworthy messaging.

Social Perception

The public and its customers perceive TipsyTopsy as a highly dependable and efficient utility. It is seen less as a lifestyle brand and more as a go-to solution for acquiring alcohol conveniently and affordably. Customers appreciate its reliability, especially for time-sensitive events. The brand is viewed as a leader in the Singaporean alcohol delivery space due to its successful combination of speed, cost-effectiveness, and a broad product range.

Copy Examples

• •Don't Let the Good Times Wait. Ran out of drinks? Party getting started? Get your favorite beer, wine, and spirits delivered in as fast as 2 hours with our Express Delivery. Order now and keep the celebration going.
• •50% Off Flash Sale! Your Favorite Beers at Half the Price. Why pay more? Stock up your fridge with our Flash Beer Sale and enjoy a massive 50% off select brands. Plus, get free next-day delivery on orders over $200. Shop smart, drink better.
• •From Japanese Sake to French Wine, Your Bar Is Here. Explore our curated collection of over 500 spirits, wines, and beers from around the world. Find your signature drink or discover something new. Your one-stop shop for every occasion.
• •Corporate Event Alcohol Delivery | Fast & Reliable | TipsyTopsy SG. Planning an office party or client event? Trust TipsyTopsy for on-time, professional delivery. Wide selection, easy invoicing. Order online today.
• •Great Prices. Faster Delivery. Zero Hassle. Get the best deals on your favorite drinks without the wait. TipsyTopsy delivers value and speed right to your door. What are you celebrating this week?