Brand Tone

irreverent, snarky, humorous, casual, conversational, unapologetic, relatable, approachable, like being "planner besties" with customers

Brand Values

• •Self-Expression and Authenticity
• •Humor and Irreverence
• •Community
• •Quality

Best Practices

• •Embrace the "S'nice" Balance: Always lean into the brand's core of "snark and nice." The humor can be edgy and use profanity, but it should never be genuinely mean-spirited or exclusionary. The goal is to be relatable in frustration, not to attack.
• •Use "Bestie" Language: Continue using conversational, informal language as if talking to a friend. Words like "bestie," "like," "totally," and "freaking" are part of the brand's established voice.
• •Tell the Founder's Story: Weave Stephanie's origin story and personality into the copy. Remind customers that the brand was started by a fellow planner addict who just wanted more authentic, funny options. This reinforces authenticity.
• •Acknowledge the "Hot Mess": The brand's YouTube presence normalizes imperfection in planning. This theme of "embracing the chaos" should be a consistent thread. Copy can acknowledge that plans fall apart and that it's okay, which makes the brand more relatable.
• •Create Product Narratives: Don't just list what a sticker says. Frame it within a common, frustrating scenario (e.g., "For when you have to mute yourself on a Zoom call just to scream"). This connects the product directly to the customer's life and reinforces the brand's core values of humor and relatability.

Social Perception

fun, high-quality, relatable, speaks to my soul, personal connection to the founder, unique designs, fast shipping, excellent customer service, go-to source for injecting personality and edgy humor into daily organization

Copy Examples

• •Let's be real, some weeks are a total dumpster fire. But at least our planners can be a prettily organized dumpster fire. Embrace the chaos, besties. #PlannerLife #ShitShowCoordinator #TipsyDogDesigns
• •Pretty rude that this email isn't a cocktail, but here's a sale instead.
• •For those days when your patience is thinner than this sticker paper. Introducing the 'I've Had It Up To Here' collection. Perfect for marking meetings that should have been emails, adulting failures, and your daily dose of existential dread. Go on, give your planner the attitude it deserves.
• •Headline: Don't just plan your day. Judge it. Body: Tired of motivational quotes that don't get you? We get it. Our stickers say what you're actually thinking. From 'Coffee Solves Everything' to 'Trying My Best (Spoiler: It's Not Going Well),' we've got the snark to get you through the week. Shop the collection and make your planner honestly reflect your life.
• •Snarky, Sassy, and a Little Smartass-y. Your planner's new best friend is here.