Brand Tone

Romantic, Dreamy, Elegant, Classy, Personal, Intimate, Artistic, Inspired, Trustworthy, Quality-Focused

Brand Values

• •Craftsmanship & Quality
• •Uniqueness & Individuality
• •Elegance & Timelessness
• •Storytelling & Meaning
• •Customer Satisfaction
• •Serenity, Innocence, Vulnerability

Best Practices

• •Embrace Storytelling: Every piece has an inspiration or a narrative. Weave this into product descriptions, social media captions, and blog posts. Focus on the "why" behind the design and the feeling it evokes, aligning with "jewelry should speak, hold magic, and tell your story."
• •Use Evocative & Sensory Language: Employ words that appeal to romance, dreams, elegance, and uniqueness. Think: "whispers," "ethereal," "timeless," "cherished," "bespoke," "soulful." This reflects the "romantic," "dreamy," and "elegant" perception.
• •Maintain a Personal & Authentic Voice: Remind the audience of the handcrafted nature and the designer's passion. Use "we" and address the customer directly ("your story," "feel like it was always yours"). This reinforces the connection with Tippy Hung and the artisans.
• •Highlight Quality & Craftsmanship Subtly: While the tone is romantic, the underlying value of quality is crucial. Mention "handcrafted," "ethically sourced," "precious metals," and "local artisans" naturally within the romantic narrative. This supports the "heirloom quality" aspect.
• •Visual-Copy Cohesion: Ensure photography and videography match the romantic, elegant, and slightly vintage tone of the copy. Soft lighting, detailed shots, and lifestyle images that evoke a sense of wonder and intimacy will amplify the brand's voice. The visual elements on their social media already support this.

Social Perception

Highly Positive, Source of Unique & Special Pieces, Trustworthy & Reliable, Artistic & Talented Designer, Aspirational

Copy Examples

• •Unlock a forgotten dream. Our new 'Celestial Whispers' collection is here, handcrafted with ethically sourced moonstones and recycled 14K gold. Each piece tells a story, waiting to become yours. ✨ Explore the magic – link in bio. #TippyTasteJewelry #HeirloomQuality #RomanticJewelry #HandcraftedNYC #EthicalLuxury
• •For a love that feels like destiny. The 'Seraphina' ring, a symphony of vintage-inspired details and a breathtaking ethically-sourced sapphire, is more than an engagement ring—it's the beginning of your forever story. Handcrafted with soul in NYC. Inquire for customization. #TippyTaste #UniqueEngagementRing #VintageInspired #FutureHeirloom #MadeInNYC
• •Email Newsletter Subject: It's Here: Jewelry That Speaks Your Heart's Language ❤️ Body Snippet: At Tippy Taste, we believe jewelry is a whisper of who you are. Our latest designs are imbued with the romance of eras past and the promise of cherished tomorrows. Discover pieces designed to feel like they were always meant for you...
• •Tippy Taste: Where Vintage Dreams Meet Modern Heirlooms. Handcrafted jewelry for your unique story.
• •Adding a little bit of everyday magic. ✨ This handcrafted necklace is all about those delicate details and timeless elegance. What story would you tell with it? #TippyTaste #DaintyJewelry #HandmadeLuxury #JewelryAddict #VintageVibes #ElegantStyle