Brand Tone

Friendly, passionate, community-focused, casual, enthusiastic, direct, and transparent.

Brand Values

• •Community
• •Passion for Beer Culture
• •Quality and Craftsmanship
• •Nostalgia and Pop Culture

Best Practices

• •Speak the Language of Your Community: Continue using terms like "beer people," "glass drops," and "in the wild." This insider language strengthens the sense of community and shows you're a genuine part of the culture, not just a seller.
• •Prioritize Community Engagement: Actively manage and post in the Facebook group. Run polls for future designs, encourage members to share their collections, and continue offering them exclusive perks. This reinforces the value of being part of the Tipple Glass community.
• •Let Passion Drive Your Content: Share the stories behind the designs. What movie, character, or era inspired a particular glass? This narrative element adds depth to the product and connects with the audience on an emotional level.
• •Maintain a Consistent Visual Identity: Ensure that product photography across the website, Etsy, and social media is high-quality and stylistically consistent. This reinforces the perception of a premium, well-crafted product.
• •Be Authentic and Direct: Maintain the friendly yet clear tone, especially in customer service. The current approach to handling broken items is direct and sets clear expectations, which can be appreciated for its honesty and can deter fraudulent claims. This transparency builds trust.

Social Perception

A provider of high-quality, unique, and collectible glassware, deeply integrated into the craft beer community, with high customer satisfaction, and a loyal, appreciative customer base.

Copy Examples

• •Your shelf isn't complete without this one. Inspired by late-night sci-fi marathons, our new 'Galaxy Glazer' glass is dropping this Friday at 7 PM EST. Limited stock, so set your alarms. You know the drill. #TippleGlass #CraftBeer #Glassware
• •Give the gift of a better pour. Find the perfect glass for the beer lover in your life. Our collectible glassware makes a statement before the first sip. Shop the holiday collection now.
• •Alright, Tipple crew, you get first dibs! Our much-anticipated collaboration with [Brewery Name] is here. This one's for the real fans. Link goes live for the group in 10 minutes. Thanks for being part of the family.
• •That glass you wanted? It's back. You asked, we listened. A limited batch of the fan-favorite '[Glass Name]' is back in stock. Don't let it slip away again. Grab yours before they're gone (for real this time).
• •Sunday setups. What are you pouring in your Tipple Glass today? Tag us in your photos for a chance to be featured on our page. We love seeing our glasses in the wild! #TippleGlass #BeerPeople #CraftBeerCulture