Your Brand Voice
Brand Voice Analysis
Analysis Details
Brand Tone
Authentic & Passionate, Exclusive & Curated, Community-Focused & Culturally Rooted, Knowledgeable & Reverent, Enthusiastic & Engaging
Brand Values
- •Preservation of Musical Heritage
- •Musical Discovery & Curation
- •Quality & Collectibility
- •Authenticity
- •Support for Artists & Culture
- •Community
Best Practices
- •Speak from a Place of Passion and Expertise: Content should always reflect a genuine love and deep understanding of New Orleans music and its cultural significance. Avoid generic marketing language; instead, use terms and references that resonate with knowledgeable music fans.
- •Emphasize Exclusivity and Rarity Authentically: Highlight what makes each release special – its limited nature, previously unreleased status, or unique curation – without resorting to hype. Let the music's story and scarcity speak for itself.
- •Maintain a Connection to the Tipitina's Legacy: Regularly weave in the history and importance of the Tipitina's venue and its role in New Orleans music. This reinforces the authenticity and cultural roots of the record club.
- •Use Storytelling: Share the stories behind the artists, the recordings, and their discovery. This adds depth and value beyond just the physical product, aligning with the brand’s aim to preserve musical heritage.
- •Engage as a Fellow Music Lover: Communications, especially on social media and in newsletters, should feel like they're coming from a passionate music insider, not a faceless corporation. Use an enthusiastic, inviting, and slightly informal tone where appropriate, making members feel part of an exclusive community.
Social Perception
Highly Respected, Especially by NOLA Music Fans, Unique & Niche, High-Quality Offering, Trusted Curators, A Source of Excitement & Discovery, Supporting a Legacy
Copy Examples
- •Headline: Dig Deeper Into the Sounds of New Orleans. Body: Become a Tipitina's Record Club member and unearth limited edition vinyl, from lost gems to legendary live shows. Curated by musicians, for true music lovers. Get the soul of the Crescent City delivered to your door.
- •Headline: Own a Piece of NOLA Music History. Body: Each bi-monthly Tipitina's Record Club release is a story pressed on 180-gram colored vinyl. Rare recordings, iconic reissues, and future classics, straight from the heart of New Orleans. Subscribe and connect with the legacy.
- •Headline: Beyond the Playlist. Experience the Archive. Body: Tipitina's Record Club isn't just about records; it's about preserving a vital piece of American music culture. Join us to receive exclusive access to archival recordings and curated masterpieces you won't find anywhere else.
- •Headline: From Tipitina's Stage to Your Turntable. Body: The spirit of the legendary Tipitina's, now in your record collection. Subscribe to Tipitina's Record Club for six exclusive vinyl releases a year, celebrating the iconic sounds and hidden treasures of New Orleans and the Gulf South.
- •Headline: More Than a Subscription: It's a NOLA Sound Connection. Body: Feel the groove of generations. Tipitina's Record Club delivers the authentic, raw, and soulful sounds of New Orleans on beautifully pressed, limited-edition vinyl. Sign up and let the music tell its story.
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