Brand Tone

Nurturing, Whimsical, and Inspiring. The language is gentle, positive, and evocative, using words like "magical," "adventure," "cozy," and "dreamy" to frame products as catalysts for imagination and memory-making. It's friendly and approachable, avoiding corporate or overly sales-focused language.

Brand Values

• •Imagination and Creative Play
• •Aesthetic and Modern Design
• •Quality and Safety
• •Creating Lasting Memories
• •Comfort and Coziness

Best Practices

• •Speak Parent-to-Parent: Use a warm, empathetic tone. Frame the product benefits around shared parental goals, like fostering creativity, ensuring safety, and making beautiful memories.
• •Sell the Experience, Not Just the Product: Focus copy on the "why." Instead of just listing features, describe the moments the product enables: "a quiet afternoon spent with their favorite book," or "the setting for their next great adventure."
• •Use Whimsical and Evocative Language: Consistently use a vocabulary that reinforces the brand's magical feel. Words like "enchanting," "hideaway," "wonder," "dreamy," and "adventure" should be staples in your copy.
• •Let a Picture and a Headline Do the Heavy Lifting: On visual platforms like Instagram, keep captions concise. Start with a compelling, emotional hook and let the beautiful imagery speak for itself. The copy should complement the visual, not describe it literally.
• •Incorporate the Voice of Your Customers: Actively encourage and feature user-generated content and testimonials. Use their words and experiences in your marketing to build authenticity and social proof, reinforcing the idea of a trusted, community-loved brand.

Social Perception

Largely positive, built on the visual appeal of its products. Customers praise the aesthetic quality and how products look in their homes. Perceived as a provider of high-quality, "Instagrammable" children's products that facilitate imaginative play, creating an image of a trendy, yet heartwarming, brand for modern parents.

Copy Examples

• •It’s more than a teepee. It’s a secret fortress, a spaceship to the moon, and a quiet corner for big dreams. What adventures will unfold in their magical hideaway today? ✨ #TipiartKids #ChildhoodMagic
• •Give them a beautiful space to call their own. Crafted from soft, 100% natural cotton canvas and sturdy pine wood, our Classic Teepee is designed for countless hours of safe, imaginative play. It’s a cozy nook for storytime and a stylish addition to your home.
• •Tired of pillow forts taking over the living room? Create a dedicated space for play that’s as beautiful as it is fun. Our play tents are easy to set up and provide the perfect backdrop for their childhood memories. Shop now for a little corner of calm.
• •Watch us build a dream world in 15 seconds! ☁️ So cozy, they'll never want to leave. #Tipiart #KidsRoom #PlayTent #CozyVibes
• •Remember the magic of having a secret hideout? A place that was just yours? We’ve recreated that feeling. Our collection is designed to be the start of a new story—one your child creates every single day. Open up a world of wonder.