Brand Tone

Inspirational, proud, resilient, authentic, direct, community-focused, casual, and engaging.

Brand Values

• •Resilience
• •Pride in Origins
• •Quality and Modernity
• •Community and Loyalty
• •Empowerment

Best Practices

• •Lead with the "Why": Always circle back to the core story of Detroit's resilience. Whether in a product description or a social media post, the "why" behind the brand should be evident.
• •Use Inclusive Language: Employ terms like "we," "us," and "your" to foster a sense of community and shared identity with the customer base.
• •Maintain an Authentic Voice: The tone should be confident and proud, but also grounded and real. Avoid overly corporate or generic marketing language. The directness of the Dan Campbell quote is a good anchor for this.
• •Highlight Local Connections: Consistently feature Detroit landmarks, collaborate with local influencers and athletes, and use hashtags that tie into the local culture to reinforce the brand's authenticity.
• •Let a Positive and Inspiring Message Prevail: While acknowledging the "battered and bruised" past, the focus should always be on the strength, recovery, and bright future, mirroring the "get up" mentality.

Social Perception

Positive among direct customers and within its niche community, but limited widespread public perception due to scarce independent reviews and broader media mentions. No significant negative sentiment found, but also lacks widespread independent validation.

Copy Examples

• •Headline: Wear Your Story. Body: They said this city was down and out. They didn't see the comeback. Our "Detroit Upside Down " collection is more than apparel. It’s a statement. Designed and stitched in the heart of the Motor City for those who always find a way to get up.
• •Instagram Post: From the streets of Detroit to your wardrobe. Every stitch tells a story of resilience. Every design is a badge of honor. This is Tiorted. This is Detroit. #TiortedBrand #DetroitPride #MadeInDetroit
• •Product Description (for a hoodie): Built for the comeback. Our "Inspire Hoodie " is crafted from premium, soft-touch fabric for ultimate comfort and durability. With a modern fit and our iconic logo, it’s the perfect way to represent the unyielding spirit of Detroit. Because true style is about more than what you wear —it’s about what you stand for.
• •Facebook Ad: They see a city. We see a legacy of strength. Tiorted Brand is for the proud, the resilient, the unstoppable. Shop the collection that celebrates the true identity of Detroit. Free shipping on all orders.
• •Website Banner: Not Just a Brand. A Declaration. Inspired by the grit and grace of Detroit. Welcome to Tiorted.