Brand Tone

Joyful, Playful, Caring, Empathetic, Trendy, Fashion-Conscious, Approachable, Friendly, Trustworthy, Supportive

Brand Values

• •Joy and Happiness
• •Affordability
• •Social Responsibility/Charity
• •Quality
• •Customer-Centricity (especially Mum-Centric)
• •Convenience
• •Sustainability and Ethical Production

Best Practices

• •Focus on the fun and happiness associated with childhood and their products.
• •Emphasize the 'Mum-Centric' approach by highlighting how products solve pain points for busy parents.
• •Showcase affordability without compromising quality, using phrases like 'fashion meets fun without breaking the bank'.
• •Subtly reinforce trust and support by mentioning hassle-free returns or readily available customer support when relevant.
• •Use a warm, friendly, and approachable tone in all communications to build connections and trust with customers.

Social Perception

Positive, focusing on joy, affordability, social good, and a 'Mum-Centric' approach, aiming to resonate with target audience.

Copy Examples

• •Shop the latest looks at Tiny Trends AU – where fashion meets fun without breaking the bank! #MumLifeMadeEasy #TinyTrendsAU
• •Brighten your little one's day with our vibrant and colorful clothing collection!
• •Discover the perfect outfit for your little trendsetter – affordable fashion that brings joy!
• •At Tiny Trends AU, we're committed to providing quality products and unparalleled support for busy mums.
• •A portion of every purchase supports education and provides clothing to children in need.