Brand Tone

Whimsical & Enchanting, Creative & Inspiring, Mindful & Relaxing, Friendly & Community-Oriented, Passionate

Brand Values

• •Creativity & Imagination
• •Mindfulness & Joy
• •Eco-consciousness & Sustainability
• •Quality & Craftsmanship
• •Community

Best Practices

• •Embrace Whimsy and Enchantment: Use evocative and imaginative language. Words like 'magical,' 'whimsical,' 'enchanting,' 'wonder,' 'dream,' and 'sanctuary' reflect the core appeal.
• •Highlight the Creative & Mindful Journey: Focus on the experience of building – the relaxation, joy, and satisfaction of creating something beautiful. Use phrases like 'mindful making,' 'creative escape,' 'therapeutic process.'
• •Maintain a Friendly, Personal, and Community-Focused Voice: Address the audience directly and inclusively. Refer to the 'Tiny Treehouses community' and share the founder's passion and story to build connection.
• •Infuse Passion and Authenticity: Let the genuine love for design, nature, and crafting shine through. Share the 'why' behind the brand, similar to how Lars describes his inspiration.
• •Consistently Weave in Values (especially Eco-Consciousness): Subtly remind customers of the brand's commitment to sustainability and quality craftsmanship without being overly preachy. Mention eco-friendly materials or the tree-planting initiative where appropriate.

Social Perception

Positive, Delightful & Whimsical, Engaging & Rewarding Activity, Good Gift Idea, Associated with Hobbies and Plant Enthusiasts

Copy Examples

• •Headline: Spark Your Imagination: Build a Tiny World in Your Greenspace. Body: Escape the everyday and create something magical. Our Tiny Treehouses kits are more than just models; they're an invitation to mindfulness, a spark for your creativity, and a whimsical touch for your favorite plant. Discover the joy of crafting today!
• •Headline: From Our Heart to Your Home: The Tiny Treehouses Story. Body: Born from a daydream during lockdown, Tiny Treehouses is a passion project turned thriving community. We believe in the quiet joy of making, the wonder of nature, and sustainable crafting. Join us and build your own little piece of enchantment.
• •Headline: Gift a Moment of Calm & Creativity. Body: Looking for a unique gift that inspires? Tiny Treehouses offer a delightful escape, a chance to build, dream, and decorate. Perfect for the plant lover, the crafter, or anyone who deserves a touch of whimsical joy in their life.
• •Social Media Post (Image: A beautifully assembled Tiny Treehouse nestled in a vibrant plant): Text: Watch wonder take root! 🌿✨ Our Treetop Hideaway kit brings a sprinkle of magic to @[UserWhoPostedPhoto]'s urban jungle. What tiny adventures are you dreaming up? Share your creations with #TinyTreehouses! #DIYCrafts #PlantLovers #MiniatureWorlds #CreativeEscape #MindfulMaking
• •Product Description Snippet (for a new complex kit): Text: Dare to dream bigger, or should we say, tinier and more intricate? Our new [Kit Name] is a delightful challenge for the dedicated crafter. Lose yourself in the mindful assembly and emerge with a breathtaking miniature marvel, ready to enchant any corner of your home. Every detail designed to spark joy and wonder.