Brand Tone

Friendly & Approachable, Enthusiastic & Joyful, Whimsical & Playful, and Curated & Passionate.

Brand Values

• •Supporting Independent Creators
• •Spreading Joy
• •Curated Quality
• •Community Connection
• •Modern Aesthetics

Best Practices

• •Lead with Positivity and Enthusiasm: Always use upbeat, positive language. Start captions with exciting words ("Yay!", "Look what just arrived!", "So excited to share..."). Use exclamation points and emojis (tastefully) to convey genuine excitement.
• •Always Tag the Maker: Whenever featuring a product on social media, tag the artist or brand's account in both the photo and the caption. This consistently reinforces the core value of supporting creators and adds a layer of storytelling.
• •Tell Micro-Stories: Don't just describe a product; tell a tiny story about it. "This is the perfect candle for a cozy reading night," or "We love the story behind this small, woman-owned brand." This adds value and emotional connection.
• •Use "We" and "You": Write as if you're speaking directly to a friend. Use "we" (the shop) and "you" (the customer) to create a conversational, inclusive, and personal tone. For example, "We knew you would love these new art prints!"
• •Maintain a Consistent Lexicon: Regularly use words and phrases that align with the brand: "cute," "mighty," "curated," "favorite," "lovely," "treasure," "bring a smile to your face," and "modern life." This repetition builds a strong and recognizable brand voice.

Social Perception

Overwhelmingly positive, perceived as a Curated Treasure Trove, Friendly and Welcoming, a Local Gem, and offering High-Quality and Unique products.

Copy Examples

• •✨ NEW ARRIVAL! ✨ Say hello to the most charming ceramic mugs from artist [Artist Name]! 🐅 Whether it's for your morning coffee or evening tea, these little guys are guaranteed to make you smile. We're so excited to have them in the shop. Stop by this week or tap to shop online! #tinytigergifts #junctiontriangle #torontogiftshop #shopsmall #supportartists
• •Looking for the perfect gift (or a little treat for yourself)? 😉 Tiny Tiger Gift Shop has you covered! From witty greeting cards to beautiful home goods and unique accessories, our little shop is filled with treasures from our favorite makers around the world. Come find your new favorite thing! Shop online 24/7 at tinytiger.ca.
• •Small shop, mighty gifts. ✨ Discover curated stationery, home goods, and accessories that bring joy to your everyday. Free shipping on orders over $100!
• •💌 Psst... Our Newest & Cutest Arrivals Are Here!
• •(Image of three different, fun sticker designs)Poll: We can't decide which new sticker is our favorite! Which one are you adding to your collection? * [Option A: Witty Pun Sticker] * [Option B: Cute Animal Sticker] * [Option C: Floral Design Sticker]