Brand Tone

Sentimental & Heartfelt, Authentic & Relatable, Supportive & Community-Focused, Empathetic & Understanding, Elegant & Quality-Conscious

Brand Values

• •Celebrating Motherhood
• •Love & Connection
• •Authenticity
• •Quality & Craftsmanship
• •Community
• •Personalization & Storytelling
• •Customer-Centricity

Best Practices

• •Embrace Emotional Language: Use words that evoke love, connection, pride, and tenderness. Focus on the 'why' behind the jewelry – the feelings and relationships it represents.
• •Prioritize Authenticity: Share real stories (with permission) and use relatable scenarios. Avoid overly polished or a 'perfect' portrayal of motherhood. Let the founder's genuine voice and passion shine through.
• •Speak Directly to 'Mom': Address your primary audience with understanding and empathy. Acknowledge their joys, challenges, and the depth of their love.
• •Highlight the 'Keepsake' Quality: Emphasize that Tiny Tags are more than accessories; they are lasting symbols of precious memories and connections, meant to be cherished.
• •Maintain a Supportive and Inclusive Voice: Ensure copy feels welcoming and affirming to all mothers, celebrating their unique journeys without judgment. Foster a sense of belonging.

Social Perception

Positive & Trusted, Premium & Aspirational (for some), Giftable & Meaningful, Community-Oriented, Influencer-Approved

Copy Examples

• •Hold those first precious moments close, always. Our [Product Name, e.g., Mini Dog Tag Necklace] is more than jewelry; it’s a whisper of their name, a reminder of your strength, a celebration of the love that changed everything. Crafted to last as long as your bond. #TinyTags #LoveWornClose
• •Through sleepy mornings and bedtime stories, through scraped knees and proud milestones – your love is constant. Let your Tiny Tags piece be a daily touchstone, a beautiful reminder of the incredible journey you share. What story will your tag tell? #MotherhoodJourney #PersonalizedLove
• •Show her how much her journey means to you. Gift a Tiny Tags necklace, personalized with the names that fill her heart. It’s not just a gift; it’s an embrace she can wear every day. Celebrate the amazing mom she is. #GiftForMom #CherishedMoments
• •Elegance designed to tell your story. Each Tiny Tags piece is meticulously laser-engraved and crafted by over 14 artisans using the finest materials, because a love like yours deserves to be honored with timeless quality. This isn't just a necklace; it's an heirloom in the making. #FineJewelryForMoms #MadeWithLove
• •You’re part of a beautiful story – the story of motherhood. Join our village of amazing moms who wear their hearts on their Tiny Tags. Share your journey, feel the connection, and celebrate the love that binds us. #TinyTagsCommunity #StoriesBehindTheTag