Brand Tone

Empowering & Supportive, Practical & Solution-Oriented, Enthusiastic & Passionate, Approachable & Friendly

Brand Values

• •Innovation & Ingenuity
• •Portability & Convenience
• •Quality & Professionalism
• •Versatility & Adaptability
• •Empowerment of Creators
• •Community

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand voice (e.g., empowering, practical, enthusiastic, approachable), including 'do's and don'ts' and examples of tone in action. Share this with anyone creating content.
• •Know Your Audience Deeply: Understand their pain points, aspirations, and the language they use. Tailor your copy to resonate with them authentically, making them feel understood and supported.
• •Focus on Benefits, Not Just Features: While features are important, always translate them into tangible benefits for the user. How does oriGrid make their creative process easier, better, or more enjoyable? (e.g., 'Save time setting up' vs. 'Quick-lock system').
• •Be Consistent Across All Channels: Ensure that whether a customer interacts with your website, an email, a social media post, or an ad, the tone feels familiar and reflective of the oriGrid brand. This builds trust and recognition.
• •Inject Personality and Enthusiasm (Authentically): Let the passion for the product and for helping creators shine through. Use positive language, emojis where appropriate (especially on social media), and don't be afraid to show the human side of the brand. Authenticity is key to connecting with a creative audience.

Social Perception

Positive & Helpful, Good Value, Creator-Focused, Innovative

Copy Examples

• •Headline for a social media ad: Stop dreaming, start creating. Your portable all-in-one photo studio is here. Discover oriGrid!
• •Email subject line: No Studio? No Problem! ✨ Master your product shots with oriGrid.
• •Instagram caption for a user-generated content feature: We're blown away by what @[UserHandle] captured using their oriGrid! 🤩 Got amazing shots? Tag us #ShotOnOriGrid to be featured!
• •Product description snippet: Tired of bulky gear? The oriGrid system packs a complete studio into your backpack. Lightweight, modular, and ready for any creative challenge you throw at it.
• •Blog post intro: Ever wondered how to get those crisp, professional-looking product photos without breaking the bank or needing a dedicated studio space? We get it. That's why we designed oriGrid – to put the power of great lighting and perfect backdrops in your hands, wherever you are.