Brand Tone

Innovative & Solution-Oriented, Practical & Functional, Modern & Tech-Savvy, Organized & Efficient, Slightly Aspirational/Lifestyle-Oriented

Brand Values

• •Organization & Efficiency
• •Versatility & Customization
• •Innovation
• •Quality & Durability
• •Seamless Integration
• •Practical Design

Best Practices

• •Focus on the Solution, Not Just the Product: Highlight how oriGrid solves common organization problems for tech users. Use benefit-driven language (e.g., "simplify your carry," "work smarter, not harder").
• •Use Clear, Concise, and Action-Oriented Language: Reflect the efficiency of the product in the copy. Avoid jargon where possible, but speak confidently about tech integration (e.g., "seamlessly integrates," "customizable grid").
• •Maintain a Modern and Slightly Understated Aesthetic in Language: Align with the design-conscious target audience, particularly Apple users. Words like "sleek," "minimal," "innovative," and "intuitive" can be effective.
• •Emphasize Versatility and Customization: Regularly remind the audience of the product's adaptability ("for your desk, bag, car & more," "weave it your way").
• •Be Authentic and Transparent: Acknowledge the product's specific use case (primarily an iPad accessory). While highlighting premium materials like leather trim, be mindful of addressing any user feedback regarding durability through product evolution or customer service, ensuring marketing claims align with user experiences.

Social Perception

The oriGrid is perceived as an innovative product that addresses a real need for organization. However, perceptions of value and long-term reliability are mixed, with some users delighted and others experiencing practical or quality-related drawbacks.

Copy Examples

• •Headline: Declutter Your Digital Life. One Grid to Rule Them All. Body: Tired of tangled cables and misplaced dongles? The oriGrid system transforms your everyday carry, weaving seamlessly into your tech routine. Customize it. Organize it. Simplify it.
• •Headline: Your iPad’s New Best Friend: The oriGrid Organizer. Body: Inspired by origami, designed for your life. The oriGrid isn’t just an organizer; it’s an extension of your iPad, keeping everything you need, right where you need it. Sleek, smart, and surprisingly spacious.
• •Headline: Stop Searching, Start Doing. With oriGrid, Your Gear is Always Ready. Body: From coffee shop to conference room, the oriGrid keeps your essentials secure and accessible. Its patented weavable grid and durable design mean less time rummaging and more time creating.
• •Headline: The Art of Organization, Mastered. Body: The oriGrid by tinyRigs offers a revolutionary way to manage your tech accessories. Lightweight, versatile, and built to adapt to your changing needs. Experience the freedom of a perfectly organized digital toolkit.
• •Headline: Beyond the Bag: Intelligent Organization for Your On-the-Go Lifestyle. Body: Why carry a bulky bag when your iPad can carry its own essentials? The oriGrid provides a slim, customizable solution to keep your chargers, stylus, and drives neatly attached and protected.