Brand Tone

Caring and Nurturing, Creative and Whimsical, Professional and Expert, Artisan-focused and Quality-conscious

Brand Values

• •Quality and Craftsmanship
• •Safety and Comfort
• •Creativity and Originality
• •Customer Satisfaction
• •Supporting Artistry

Best Practices

• •Highlight the "Handmade" and "Artisan" Aspect: Consistently remind the audience of the care, passion, and attention to detail that goes into each prop.
• •Use descriptive language that evokes emotion. Words like "magical," "heartwarming," "whimsical," "dreamy," and "enchanting" can convey this.
• •Focus on the photographer's perspective, positioning the props as tools that enhance their art and help them achieve their creative goals.
• •Maintain a Warm, Approachable, and Supportive Voice: Whether it's website copy, product descriptions, or social media, the tone should feel inviting and helpful
• •Foster a sense of community and shared passion for newborn photography by creating content that encourages interaction.

Social Perception

Positive, Trusted by Professionals, Associated with High-Quality, Safe Products

Copy Examples

• •"Each prop is designed with care ensuring utmost safety and comfort."
• •"Handmade from high quality materials."
• •"Exceptional quality props."
• •"Fostering a community where creativity flourishes."
• •"A touch of whimsy and originality."