Brand Tone

Classic, culturally connected, authentic, and slightly edgy. Leans into the 'OG' aesthetic with a nod to its roots.

Brand Values

• •Self-Expression
• •Cultural Heritage/Identity
• •Affordability/Accessibility
• •Nostalgia/Classic Style

Best Practices

• •Avoid trying too hard or using slang incorrectly, which can come across as inauthentic.
• •Highlight how Tiny Locs help the wearer express themselves and their affiliation.
• •Emphasize the 'OG' or classic nature of the style, connecting to heritage and established aesthetics.
• •Focus on the cultural significance, particularly the connection to Chicano and West Coast identity.
• •Be mindful of the 'gangster' or 'hardcore' image, embracing it authentically without glorifying negative aspects.

Social Perception

Stylish, iconic, affordable, and culturally significant. Associated with Chicano culture, West Coast identity, and a 'hardcore' image, but presented in a way that respects the heritage and promotes self-expression.

Copy Examples

• •Tiny Locs: The OG style, redefined. Represent your roots.
• •Embrace the West Coast vibe with Tiny Locs. Timeless style, affordable price.
• •Tiny Locs: Your signature look, your way. Express yourself with an iconic edge.
• •Rock the classic Locs look with Tiny Locs. Built for style, built for life.
• •Tiny Locs: Where heritage meets modern style. Affordable and authentic.