Brand Tone

Personal and Heartfelt, Delicate and Elegant, Authentic and Passionate

Brand Values

• •Handmade Craftsmanship
• •Quality over Quantity
• •Personal Connection and Storytelling
• •Sustainability and Local Support
• •Celebrating Everyday Moments

Best Practices

• •Lead with the "Handmade" Story: Always emphasize that each piece is handcrafted in a small studio in Tasmania. This is your strongest differentiator and builds immense value. Use phrases like "slow-made," "crafted by hand," and "from our studio to you."
• •Use a Sensory and Emotive Vocabulary: Stick to a consistent lexicon of words that evoke the brand's aesthetic. Incorporate terms like delicate, dainty, whisper-thin, minimalist, timeless, and effortless to describe the products.
• •Weave in the Founder's Narrative: Reference Pauline and her personal journey when appropriate. This humanizes the brand and reinforces the values of passion and authenticity. For example, "A design dreamt up by Pauline while..." or "From Pauline's hands to yours."
• •Focus on the "Why," Not Just the "What": Instead of just describing a necklace, describe the feeling it evokes or the moment it represents. Frame the jewellery as a companion for life's everyday moments, a future heirloom, or a personal talisman.
• •Maintain a Warm and Personal Tone in All Communications: From social media replies to email newsletters, the tone should always be warm, approachable, and personal. Address customers by name when possible and express genuine gratitude for their support of your small business. This reinforces the positive customer service experience praised in reviews.

Social Perception

High-Quality and Treasured, Authentic Small Business, Aesthetic Appeal

Copy Examples

• •Introducing the Hestia Hoops. A whisper of gold for your everyday. Handmade in our little Tasmanian studio, each hoop is crafted to catch the light and remind you of the magic in small moments. For the days that feel ordinary, make them golden. #TinyJewellery #HandmadeInTasmania #EverydayElegance
• •Slow-made treasures, designed to be loved daily. Discover delicate, handcrafted jewellery from our small Tasmanian studio. Made with heart, for your story. Shop The Collection
• •Subject: A little treat for you | 20% off our handmade favourites. Preview Text: Handcrafted with love, just for you. Find your new everyday treasure inside.
• •Headline: Jewellery That Tells Your Story. Body: At Tiny Jewellery, we believe in pieces that are as unique as you are. Each necklace, ring, and earring is handcrafted with love by our founder, Pauline, from her seaside studio in Tasmania. Support a small Australian business and find a timeless piece to treasure forever. Call to Action: Discover a piece of our story.
• •More than just a necklace, the Pebble Pearl is a memory keeper. A lustrous freshwater pearl rests beside a hand-stamped pebble, personalized with the initial of someone you hold dear. This piece is a slow-made, tender reminder of love, crafted by hand just for you. Wear it close to your heart, every single day. Handmade in Tasmania; High-quality materials designed to last; Delicate, minimalist, and deeply personal