Brand Tone

Surreal, witty, intelligent, and eccentric, infused with dry, British humor and a penchant for the absurd, often literary and poetic, reflecting Robyn Hitchcock's unique artistic personality.

Brand Values

• •Artistic Integrity
• •Originality and Surrealism
• •Direct-to-Fan Connection
• •Legacy and Musicianship
• •Independence

Best Practices

• •Embrace the Eccentric: Do not shy away from unusual phrasing, surreal imagery, or dry humor. The brand's strength is its uniqueness. All copy should sound like it could have been written or at least approved by Hitchcock himself.
• •Use a Personal, First-Person Voice: Write as "I" or "we" to maintain the intimate, artist-run feel. This reinforces the direct-to-fan value and makes communications feel less like marketing and more like a letter from a friend.
• •Prioritize Storytelling Over Hard Selling: Instead of "Buy Now," frame calls-to-action with a brief, witty anecdote or observation. The story behind a product is more compelling to this audience than its features.
• •Be Unapologetically Intelligent: Use a rich vocabulary and make literary or artistic references. The target audience is cultured and appreciates the wit and intelligence that have defined Hitchcock's career for decades.
• •Involve the Community (and the Cats): Reference shared experiences that the dedicated fanbase will recognize, such as the "Sweet Home Quarantine" sessions or the recurring presence of the cats, Ringo and Tubby. This creates an insider feeling and strengthens community bonds.

Social Perception

Perceived as a respected cult artist, authentic and uncompromising, intelligent and witty, offering high-quality and niche products that are a genuine extension of the artist's unique identity.

Copy Examples

• •Before the ghosts were tiny, they were soft. We've unearthed the original master tapes for Underwater Moonlight and given them a proper dusting off for this 45th-anniversary vinyl. Expect the same breakneck psychedelic reimagining of British rock, now with 20% more sonic clarity and 100% of the original, beautiful absurdity. Available on limited edition bubblegum pink vinyl, for reasons that seemed logical at the time.
• •Behold, the new 'My Wife and My Dead Wife' T-shirt. It’s a conversation starter, or perhaps a conversation ender. Either way, it’s made of exceptionally soft cotton and features a design hand-drawn during a particularly lucid dream about breakfast cereal. Available now. Wear with caution. #RobynHitchcock #TinyGhostRecords #SurrealistMerch
• •An update from your friendly neighbourhood surrealist...
• •The cats have decreed a 24-hour sale on all posters and prints. We don't argue with them. They know things. Use code TUBBY15 to appease the feline overlords and get a discount on some lovely wall art. Link in bio.
• •Tiny Ghost Records is the official home for the collected works, thoughts, and scribbles of Robyn Hitchcock. It's run by humans (and supervised by cats) from Nashville, TN. We believe in the power of a good song, the importance of physical records, and the profound wisdom of squid. Thank you for supporting independent music.