Brand Tone

Sentimental, Approachable, and Professional.

Brand Values

• •Emotional Connection
• •Artistry & Quality
• •Personalization

Best Practices

• •Lead with Emotion: Always start with the "why"—the memory, the feeling, the relationship. Use words like "cherish," "celebrate," "love," "memory," and "moment" to anchor the copy in sentiment. The product isn't a drawing; it's a captured emotion.
• •Highlight the "Hand-Drawn" Aspect: In a world of AI and filters, your biggest differentiator is human artistry. Consistently use phrases like "hand-drawn," "created by our talented artists," and "custom illustration" to emphasize quality and craftsmanship.
• •Keep it Simple and Clear: The ordering process should feel easy and accessible. Use straightforward, action-oriented language (e.g., "Upload your photo," "Choose your style," "Receive your art") on the website and in ads to guide the customer seamlessly.
• •Focus on the Recipient: Frame the product as the perfect gift. Use copy that speaks to the act of giving and the joy of receiving a deeply personal item. Target specific occasions like birthdays, anniversaries, holidays, and memorials.
• •Use "You" and "Your": Speak directly to the customer. Make the copy about their photos, their memories, and their loved ones. This personalizes the experience and makes the brand feel more connected and less corporate.

Social Perception

A niche, quality-focused art service for personalized digital illustrations, seen as a creator of high-quality, stylized portraits. Brand awareness is developing, and it's currently perceived as a transactional service.

Copy Examples

• •More Than a Photo. It’s a Feeling. From a simple snapshot to a timeless piece of art. Our artists pour their hearts into capturing the warmth and love of your family in a custom illustration that will last forever. Swipe to see the magic. ✨ #TinyDraws #FamilyPortrait #CustomArt #CherishedMemories
• •Your Best Friend, Immortalized in Art. They’re not just pets, they’re family. Celebrate your furry companion with a beautiful, hand-drawn portrait that captures their unique personality. The perfect gift for any pet lover (including yourself!). Order yours today. Shop Now
• •Your Memories, Beautifully Redrawn. We transform your favorite photos into stunning, hand-drawn custom portraits. Choose your style, from charming cartoons to elegant realism, and let our artists create a unique masterpiece just for you.
• •The Most Personal Gift You Can Give. Forget generic gifts. This year, give a memory. Turn a favorite photo of you and your partner into a beautiful custom drawing that tells your unique story. It’s a gift that truly says, "I remember this moment."
• •Drawn by Hand, With Heart. Every Tiny Draws portrait is created by a real artist dedicated to their craft. We don’t use apps or filters—just talent, passion, and a commitment to capturing your memories perfectly. Meet the magic-makers behind your art. #MeetTheArtist #HandDrawn #DigitalIllustration #QualityCraftsmanship