Brand Tone

whimsical, playful, approachable, with a touch of snarky humor

Brand Values

• •Handmade Craftsmanship
• •Functionality
• •Artistic Expression & Whimsy
• •Authenticity and Direct Connection

Best Practices

• •Embrace the Whimsy: Consistently use playful and imaginative language. Words like "magical," "dreamy," "cute," and "happy" align with the brand's core identity.
• •Tell the Story: Remind customers that each piece is handmade by a real person. Share behind-the-scenes content and talk about the creation process to reinforce the value of craftsmanship.
• •Keep it Approachable: Write in a conversational and friendly manner. Use "I" and "you" to create a direct connection with the audience, as seen in the artist's interviews and website FAQ.
• •Highlight the "Why": Connect the products to the feelings they evoke—joy, comfort, and a touch of playful rebellion. Explain how a handmade mug can elevate a simple daily ritual.
• •Be Visually Consistent: Ensure that the playful and colorful aesthetic of the ceramics is mirrored in the visuals used in all marketing materials, from the website to any social media presence. The product's appearance is a key part of the brand's voice.

Social Perception

adorable, unique, and high-quality handmade goods; whimsical and cute designs; local, small business with a distinct artistic style; appreciated for uniqueness of each piece

Copy Examples

• •Your morning coffee just got a whole lot cuter. Sip from a cloud and start your day with a smile. Our new collection of hand-thrown mugs is here to bring a little bit of whimsical joy to your daily routine. Each one is unique, just like you.
• •That feeling when your mug perfectly matches your mood. ✨ Our 'Go Away' mug: for days when you need your space, but make it cute. Lovingly hand-carved and painted for those quiet, cozy moments.
• •Brighten up your space! Our spring collection, full of candy-colored and pastel wonders, is now available. Find the perfect handmade trinket dish or planter to add a pop of playful charm to your home.
• •From my hands to your home! I've been joyfully crafting a new batch of 'Gooby' friends, and they're ready for adoption. These quirky, one-of-a-kind ceramic pals can't wait to meet you. Shop the drop this Friday!
• •A tiny home for your tiny treasures. This hand-painted dish, with its scalloped cloud edge, is perfect for keeping your favorite rings and things safe. A little piece of functional art to make you happy every day.