Brand Tone

Personal & Sentimental, Artistic & Passionate, Quality-Oriented & Professional, Refined & Enhancing

Brand Values

• •Individuality & Self-Expression
• •Craftsmanship & Quality
• •Emotional Connection & Memory
• •Customer Satisfaction

Best Practices

• •Emphasize Emotional Connection: Use language that evokes feelings of love, remembrance, passion, and individuality, especially when describing custom or keepsake pieces.
• •Highlight Craftsmanship & Quality: Consistently mention the use of quality materials (gold, sterling silver, diamonds) and the expertise of their jewelers. Use terms like "meticulously crafted," "master jewelers," "durability," and "design detail."
• •Maintain a Personal & Warm Voice: Even when being professional, ensure the language feels approachable and caring, reflecting the "crafted with love" sentiment.
• •Focus on "Enhancement" not "Overpowering": Copy should suggest that the jewelry complements the wearer's natural style and personality, rather than being ostentatious. Words like "delicate," "refined," "subtle sparkle" can be used.
• •Tell Stories (Even Small Ones): Encourage customers to see jewelry as a way to tell their story or celebrate important connections. Use evocative descriptions that paint a picture and connect with the customer's own experiences and passions.

Social Perception

Highly positive on Etsy for custom animal jewelry. Customers appreciate the craftsmanship, the ability to create meaningful pieces (like pet memorials), and the customer service.

Copy Examples

• •Tiny Bling: Your Story, Artfully Crafted in Gold & Silver. Celebrate life's precious moments and beloved companions with custom jewelry that speaks to your soul.
• •Keep their paw print forever close to your heart. Our custom pet memorial pendants are more than just jewelry; they are a tender tribute, meticulously handcrafted by our master jewelers to honor the unique bond you shared. Wear a beautiful reminder of the love that never fades.
• •Every piece from Tiny Bling is designed to be a tiny, brilliant reflection of you. ✨ What passion would you love to see captured in a custom design? Share your inspiration with us! #TinyBling #CustomJewelry #KeepsakeJewelry #HandcraftedWithLove #AnimalLovers
• •At Tiny Bling, we believe jewelry is the art of the soul. Our South Florida studio, home to passionate goldsmiths and artists, is where your visions come to life. We don't just create jewelry; we craft personal universes, designed to enhance, not overpower.
• •V.I.P. Sparkle Awaits! ✨ As a cherished member of the Tiny Bling family, get an exclusive first look at our new 'Cosmic Dreams' collection and enjoy a special V.I.P. discount. Because your unique story deserves to shine.