Brand Tone

Playful & Humorous, Friendly & Approachable, Passionate & Enthusiastic, Informative & Knowledgeable, Artistic & Craft-Oriented

Brand Values

• •Quality
• •Sustainability
• •Transparency
• •Community
• •Approachability
• •Passion
• •Playfulness & Creativity

Best Practices

• •Embrace the Playful Paleontologist (Walter): Consistently incorporate the T-Rex mascot, Walter, and his adventurous, curious personality into your storytelling where appropriate. This doesn't mean every post is about him, but his spirit of fun and discovery should infuse the language.
• •Balance Expertise with Simplicity: Share your coffee knowledge (origin, processing, tasting notes) in an informative yet easy-to-understand way. Avoid overly technical jargon unless explaining it clearly. The goal is to educate and enthuse, not intimidate.
• •Weave in Your Values Naturally: Talk about sustainability, ethical sourcing, and community involvement as integral parts of your story, not just bullet points. Show, don't just tell, how these values guide your decisions (e.g., "Our latest packaging is 100% compostable because Walter cares about the planet!").
• •Keep it Friendly and Conversational: Write as if you're talking to a friend about something you're passionate about. Use contractions, ask questions, and use a warm, inviting lexicon. Think "we" and "you" to build connection.
• •Visually and Verbally Cohesive: Ensure your copy complements your visual branding (which is already strong with playful illustrations and appealing product photography). The words should evoke the same feelings of fun, quality, and artistry that the visuals do.

Social Perception

High-Quality Coffee, Friendly & Knowledgeable Owners/Staff, Positive Local Impact, Unique & Appealing Branding, Ethical & Sustainable, Valued for Approachability, Community Focused

Copy Examples

• •Headline: Walter the T-Rex has sniffed out another amazing microlot! Body: Don't let his tiny arms fool you, our intrepid dino has a nose for adventure and the best beans. Explore our latest single-origin wonder – so good, it’ll make you roar (with delight, of course). #TinyArmsBigFlavor #SpecialtyCoffee #AdventureBrew
• •Headline: Serious Coffee, Not-So-Serious Attitude. Body: We geek out on green beans, roast profiles, and sustainability so you don't have to. Just brew, sip, and enjoy exceptional coffee made approachable. Your tastebuds (and Walter) will thank you. Discover your new favorite roast today! #TinyArmsCoffee #Quality #Approachable #SustainableSips
• •Headline: From Sustainable Farms to Your Favorite Mug. Body: At Tiny Arms, every bean tells a story of ethical sourcing and passion. We partner with amazing farmers, roast with care on our Loring, and package it all up with a dose of dino-sized fun. Good for the planet, great for your morning. #EthicalCoffee #SmallBatchGoodness #TinyArmsValues
• •Headline: Your Daily Grind Just Got a Lot More Colorful. Body: Life’s too short for boring coffee (or bland packaging!). Tiny Arms brings you exceptional specialty roasts wrapped in art that sparks joy. Pair it with a handmade ceramic mug by Kate for the full, feel-good experience. #ArtOfCoffee #TinyArmsCeramics #SpecialtyRoast #LowellMA
• •Headline: Join the Tiny Arms Crew! (No T-Rex arms required). Body: Become part of our coffee-loving community! Sign up for a subscription and get fresh-roasted happiness delivered to your door. Plus, you'll be the first to know about Walter's latest escapades and our new bean discoveries. #CoffeeSubscription #CommunityLove #FreshRoast #TinyArmsPerks