Brand Tone

friendly, value-driven, and convenient

Brand Values

• •Accessibility
• •Convenience
• •Quality & Authenticity
• •Value for Money

Best Practices

• •Always place promotions, such as "Free Shipping over $500," "Save 20%," or "New Deals," in a prominent position in your copy, whether it's the first line of a social media post or a website banner.
• •Use phrases like "Direct from Japan," "Authentic Korean," and "Made in Japan" to build trust and appeal to customers looking for specific, authentic products.
• •Use clear, direct language. Incorporate emojis on social media to add personality and make the content more visually engaging and approachable.
• •Regularly use phrases like "shop from home," "delivered to your door," and "one-stop shop" to reinforce the brand's core benefit.
• •On visual platforms like Instagram, use high-quality images of the products and keep the caption focused on a single, compelling message (e.g., "Back in Stock!," "Fan Favorite," or "Limited Edition").

Social Perception

TinTin is perceived as a practical and reliable source for Japanese and Korean lifestyle products. Its social media presence reinforces its identity as a straightforward e-commerce platform for daily necessities. It is not positioned as a luxury or high-end retailer but as a dependable provider of popular and useful goods. The diverse product range suggests the brand is in tune with current consumer trends in its target market. The perception is that of a digital "general store" where one can find interesting, quality items from abroad without significant hassle.

Copy Examples

• •Tired of the same old kitchen tools? ✨ Brighten up your cooking with our new collection, direct from Japan! From adorable bento boxes to non-slip chopsticks, make every meal a little more fun. Spend $500 and we'll ship it for free! #TinTinHK #JapaneseKitchen #HomeCooking
• •SALE'S ON! 🎉 Get up to 30% off on your favorite personal care items from Korea. It's the perfect time to stock up! Swipe up to shop before they're gone. 🛒 #TinTinSupermarket #KBeauty #Value
• •Gentle on skin, loved by babies. 👶 Discover our range of 'Made in Japan' baby care, from soothing lotions to fun learning utensils. Shop with peace of mind. #BabyCare #MadeInJapan #TinTin
• •Calling all stationery lovers! ✒️ Our 'Japanese Stationery Broadcast' is here with the latest pens, planners, and cute character notebooks. Organize your life in style. Click to explore the new arrivals! #StationeryAddict #JapanHaul
• •Why leave home? Get all your favorite Japanese snacks, Korean beauty products, and household goods delivered right to your door. TinTin makes shopping easy and fun. Your one-stop shop for everything you need. 💻➡️🏠