Brand Tone

Creative & Artistic, Playful & Fun, Approachable & Inclusive, Value-Conscious & Quality-Driven

Brand Values

• •Cruelty-Free & Vegan
• •Safe & High-Quality Ingredients
• •Design-Centric & Trendsetting
• •Affordability & Value
• •Customer-Focused
• •Environmental Responsibility (emerging)
• •Social Impact (emerging)

Best Practices

• •Embrace Whimsical & Evocative Language: Use descriptive and imaginative words that tie into themes of art, fantasy, and vibrant color. Think "star-dusted," "dreamy," "juicy," "celestial-inspired."
• •Highlight Core Values Naturally: Weave in keywords like "vegan," "cruelty-free," "talc-free," "high-quality," and "wallet-friendly" seamlessly within product descriptions and brand storytelling rather than just listing them.
• •Maintain an Enthusiastic and Positive Voice: Copy should feel exciting, inspiring, and approachable. Use exclamation points where appropriate and address the audience in a friendly, inclusive manner (e.g., "Get ready to...", "Say hello to...").
• •Encourage Creativity and Interaction: Actively invite users to play with the makeup, create their own looks, and share them using brand hashtags. This reinforces the artistic and community aspect.
• •Keep it Visually Connected: Ensure the language used in copy aligns with the vibrant, colorful, and often uniquely packaged visual identity of the brand. The words should evoke the same feelings as the product imagery.

Social Perception

Positive for Unique & Colorful Products, Good Value for Money, Appreciation for Ethical Stance, Seen as Fun and Creative, Generally Good Quality, Accessible

Copy Examples

• •Headline: Unleash Your Inner Cosmos. ✨ Body: Our Galactic Assemble Palette isn't just makeup, it's a journey. Dive into 14 star-dusted shades, from nebulae blues to planetary shimmers. Vegan, cruelty-free, and designed to make your creativity pop! What universe will you create today? #Tintark #GalaxyEyes #ArtistryInYourHands
• •Headline: Peach Perfect & Playful! 🍑 Body: Say hello to 'Peach Please,' your new go-to for looks that are as sweet as they are stunning! Packed with juicy mattes, sparkling shimmers, and dreamy metallics – all talc-free and oh-so-blendable. Get ready to crush on color! #TintarkBeauty #PeachPleasePalette #FunMakeup
• •Headline: High-Pigment Heaven, Wallet-Friendly Price. 😉 Body: Who says amazing makeup has to break the bank? At Tintark, we bring you top-quality, vibrant colors, and unique designs straight from our London designers, without the markup. Safe ingredients, stunning looks. That's our promise. #TintarkCosmetics #AffordableGlam #VeganBeauty
• •Headline: Listen to Your Beauty. We Do. 💖 Body: Inspired by you, created for you. Tintark means "Listen to Her," and that’s exactly what we do. Explore our range of cruelty-free cosmetics designed to make your unique beauty shine. Share your looks with #Tintark! We’re always listening. #TintarkListens #YourBeautyStory
• •Headline: Dare to Drip in Color? 🎨 Body: Why live in a monochromatic world? Our motto is to help you indulge your senses and enhance your natural beauty with ALL the colors! From bold brights to everyday essentials, Tintark delivers trendy, top-quality cosmetics that let your true colors shine. Safe, vegan, and always fabulous. #ColorYourWorld #TintarkVibes #CreativeCosmetics