Brand Tone

Authentic, Passionate, Premium/Gourmet, Knowledgeable/Expert, Welcoming/Hospitable, Natural/Earthy

Brand Values

• •Quality
• •Tradition/Heritage
• •Authenticity
• •Passion
• •Nature/Sustainability (implied)
• •Customer Experience

Best Practices

• •Embrace Storytelling: Continuously weave the narrative of the Karlić family, Istrian heritage, and the passion for truffles into all communications. This reinforces authenticity and tradition.
• •Use Sensory Language: Describe the aroma, taste, and texture of the truffles. Evoke the experience of the Istrian forests and the excitement of the hunt to engage customers on an emotional level, aligning with the passionate and natural tones.
• •Maintain Visual Consistency: Ensure that all imagery (website, social media, marketing materials) reflects the premium, natural, and authentic quality of the brand. High-quality photos of truffles, dishes, nature, and the family are key.
• •Educate and Share Expertise: Provide information about different truffle varieties, seasonality, storage tips, and recipe ideas. This positions the brand as knowledgeable and trustworthy, reinforcing the expert tone.
• •Engage Authentically: When interacting with customers (especially on social media or in response to reviews), maintain a warm, passionate, and appreciative tone. Personal touches, reflecting the family-run nature of the business, will enhance the welcoming and authentic perception.

Social Perception

Highly Regarded, Authentic Experience Provider, Family-Oriented, Premium Product, Specialist/Expert

Copy Examples

• •Headline for Fresh Truffles: "Experience Istria's Hidden Treasure: Fresh Seasonal Truffles, From Our Family Forest to Your Table."
• •Social Media Post (Instagram): "The scent of tradition. ✨ For three generations, our family has shared the magic of Istrian truffles. Discover the passion in every bite. #KarlicTartufi #TinoTruffles #IstrianTruffles #FamilyTradition #Gourmet"
• •Product Description (Truffle Oil): "Capture the essence of a truffle hunt. Our cold-pressed extra virgin olive oil, infused with the unmistakable aroma of genuine Istrian black truffles. Elevate your everyday dishes with a touch of nature's luxury."
• •Email Subject Line for a Seasonal Offer: "The Hunt is On! Fresh White Truffles Have Arrived from Istria."
• •About Us Snippet: "More than just truffles, it's a lifelong passion passed down through generations. At Tino Truffles by Karlić, we bring you the heart of Istria with every authentic, hand-selected truffle."