Brand Tone

Passionate, Joyful, and Conscious

Brand Values

• •Sustainability & Ethical Production
• •Handmade Craftsmanship & Artistry
• •Bold Self-Expression & Joy
• •Authenticity & Personal Connection

Best Practices

• •Lead with Passion and Joy: Always start from a place of excitement. Use energetic, positive, and vibrant language. Words like "joy," "colorful," "vibrant," "bold," "fabulous," and "beautiful" should be staples in your brand vocabulary.
• •Weave in the "Why": Never just sell a product; sell the value behind it. Connect every piece back to sustainability, ethical production, or the joy of self-expression. Explain *why* you use organic cotton and *why* you have a zero-waste collection.
• •Keep the Founder's Voice Alive: Maintain the personal, authentic tone of the founder, Paulomi. Write as "I" or "we" to create a direct connection. Share inspirations from travel, nature, and her heritage to keep the brand story genuine and engaging.
• •Balance "Fun" with "Conscious": The brand has a dual personality: "cheeky and colourful" and "ethical and dedicated." Your copy should reflect this. Be playful and fun when describing the aesthetics and the feeling of wearing the jewelry, but be clear, direct, and sincere when discussing sustainability commitments.
• •Empower the Customer: Frame the copy around the customer's identity and values. The jewelry is a tool for them to "express their personality," "feel confident," and "radiate joy." This makes the purchase feel like a personal and empowering choice, not just a transaction.

Social Perception

The public perception of 'Handmade by Tinni' is overwhelmingly positive. Customers perceive the brand as a source of unique, high-quality, and beautiful products. They appreciate the vibrant designs and the personal touch that comes with a founder-led, handmade business. The broader public and media view the brand as an ethical and sustainable leader in the small business space. It is recognized for its commitment to the environment and for creating joyful, statement pieces. The brand is seen as both stylish and purposeful.

Copy Examples

• •Wear your joy. ✨ Our Maya necklace isn't just an accessory; it's a statement of vibrant confidence, handcrafted from organic cotton. Each knot is tied with passion, ready to bring a pop of sustainable style to your day. #HandmadeByTinni #WearableArt #SustainableFashion
• •From a passion for color and a love for our planet, Handmade by Tinni was born. My Indian heritage inspires the vibrancy in every piece, while my commitment to ethical practices ensures every design is kind to the earth. Thank you for being part of this colorful, conscious journey. - Paulomi #FemaleFounder #EthicalBusiness #HandmadeWithLove
• •Style that leaves a positive footprint. Our Zero-Waste Collection transforms every off-cut into a treasure, because we believe doing business ethically is the only way to do business. Look fabulous, protect the planet. #ZeroWasteDesign #EcoConscious #SustainableStyle
• •Looking for something to brighten your day? Our collection is designed to infuse your life with personality and joy. Each piece of wearable art is made-to-order just for you, celebrating bold expression and conscious choices. Find the piece that tells your story. #BoldAndBeautiful #HandmadeJewellery
• •Bold, beautiful, and biodegradable. At Handmade by Tinni, we craft statement jewelry that lets you express your personality without compromising your values. Made with organic cotton and zero-waste principles, it's style you can feel good about. Shop the collection and get 15% off your first order with code WELCOME15. #EthicalFashion #SustainableLiving #HandmadeInLondon