Brand Tone

personal, passionate, and whimsical

Brand Values

• •Craftsmanship & Uniqueness
• •Personalization & Emotional Connection
• •Passion
• •Joy & Whimsy

Best Practices

• •Always Lead with Passion and Emotion: Use words like "passion," "love," "magic," "soul," and "story" consistently. The brand's strength is its emotional core, so every piece of copy should reflect that it's more than just a product; it's a piece of art born from passion.
• •Highlight the "Handmade" Aspect in Detail: Don't just say "handmade." Describe it. Use phrases like "shaped by hand," "one detail at a time," "no two are exactly alike," and "the beauty of imperfection." This reinforces the value of craftsmanship and uniqueness.
• •Use Whimsical and Evocative Language: The product line is enchanting and fantastical. The copy should match. Use descriptive words that paint a picture: "enchanted forests," "fairy dust," "dreamy colors," "a whisper of magic." This creates a consistent and immersive brand world.
• •Frame Products as Solutions for "Meaningful Gifting": Position the brand as the ideal choice for thoughtful gifts. Use copy like "the gift they'll never forget," "more than a gift, it's a memory," and "personalized with your story in mind." This appeals directly to a primary customer motivation.
• •Maintain a Personal and Approachable Voice: Write as if you are the artist speaking directly to a friend. Use "we" and "I" to tell the brand's story. In social media comments and customer service, be warm, friendly, and personal. This builds community and reinforces the authenticity of a small, passion-driven business.

Social Perception

Overwhelmingly positive, centered on the quality and charm of its creations. Perceived as a source for unique and meaningful gifts, appreciating artistry and specialized craftsmanship.

Copy Examples

• •A little bit of magic for your wrist. ✨ Each fairy in our new collection is shaped by hand, telling a story of whimsical dreams and enchanted forests. Not just a bracelet, but a tiny piece of art to carry with you. Discover the wonder. #TinnaHandmade #HandmadeJewelry #PolymerClayArt #FairyMagic #MadeWithLove
• •Headline: The Perfect Gift is Made by Hand. Body: Looking for a gift that truly comes from the heart? ❤️ Our personalized cutlery and 3D mugs are crafted with passion and detail, turning an everyday item into a cherished memory. Perfect for birthdays, anniversaries, or just to show someone you care. Send us your idea and let's create something magical together! Shop now.
• •Text: Gifts for the Soul, Crafted by Hand. Discover unique, personalized creations made from a passion for art.
• •Title: The Art of Polymer Clay: From a Simple Shape to Wearable Magic. Description: Every one of our pieces starts as a simple block of clay and a spark of imagination. We believe in the magic of handmade and the joy of creating something truly unique. #HandmadeProcess #PolymerClay #ArtisanCraft #TinnaHandmade #Craftsmanship
• •Subject: A Touch of Handmade Magic for Your Christmas! 🎄 Body: Hello [Customer Name], Get ready to make this holiday season unforgettable! Our new Christmas collection has arrived, filled with handcrafted ornaments, festive mugs, and unique gifts, all made with the love and care you expect from Tinna Handmade. Each piece is designed to bring a little extra sparkle and a lot of soul to your celebrations. Explore the collection and find the perfect handmade treasure!