Brand Tone

Relaxed, Casual, Descriptive, Practical, Calm, Grounded, focused on comfort, nostalgia, and relaxation.

Brand Values

• •Comfort and Quality
• •Simplicity
• •Nostalgia and Place-Based Identity (West Coast lifestyle, vintage California)
• •Appreciation for Niche Interests (Nature Lovers, Space Lovers, seasonal items)

Best Practices

• •Use Evocative, Sensory Language: Continue using words that evoke feeling and atmosphere, such as 'cozy,' 'sun-drenched,' 'vintage,' 'soft,' and 'laid-back.'
• •Focus on the 'Why,' Not Just the 'What': Instead of saying 'Graphic T-Shirt,' frame it as 'A Tee for Nature Lovers' or 'Wear Your Love for the West Coast.' This connects the product to the customer's identity.
• •Maintain Simplicity: Keep ad copy, emails, and website text clear and direct. Avoid corporate jargon or overly clever marketing language that would conflict with the brand's simple, grounded feel.
• •Tell a Story with Collections: Group products into thematic collections ('The California Sunset Collection,' 'The Nature Lover's Edit') and use copy that tells a small story about the inspiration behind them.
• •Embrace the Unisex Appeal: Consistently use inclusive language like 'For Him/Her,' 'Unisex Fit,' and 'Gift for Everyone' to reinforce the brand's broad, general audience appeal and focus on shared styles and interests.

Social Perception

Neutral/Non-Existent. Perception is formed at the point of discovery on the website, due to lack of social media presence and online reviews.

Copy Examples

• •Your Weekend Wardrobe, Solved.
• •Inspired by Beach Sunsets & Nature Walks. Discover Apparel for Everyday Comfort.
• •Life’s complicated. Your clothes shouldn’t be. Find your new favorite cozy hoodie or vintage-inspired tee at TINMICO. Effortless style is just a click away.
• •Capture the feeling of a perfect coastal drive. Our garment-dyed California sweatshirt offers a vintage, lived-in feel from the very first wear. It's not just a sweatshirt; it's a mood.
• •Bringing a little bit of California sunshine to your closet, no matter where you are. ✨ #TINMICO #CaliforniaVibes #CozyStyle #BeachVibe