Brand Tone

Educational & Inspiring, Playful & Encouraging, Community-Focused & Trustworthy

Brand Values

• •Accessibility
• •Curiosity & Creativity
• •Hands-On Learning
• •Empowerment
• •Social Responsibility

Best Practices

• •Lead with the "Why": Always connect the product back to the mission. Instead of just saying "Buy this kit," say "Spark your child's curiosity with a kit that also helps us bring STEAM to more communities across the Philippines." This reinforces the brand's social enterprise value.
• •Speak to the Parent, Champion the Child: Write copy that addresses a parent's desire for their child's development, but in a tone that celebrates the child's perspective. Use words like "adventure," "discover," "create," and "play" to keep it child-centric and fun.
• •Use Testimonials and User-Generated Content: Actively feature quotes and photos from happy customers. A parent's review or a picture of a smiling child with their project is powerful social proof that reinforces the brand's trustworthiness and the joy it brings.
• •Keep it Simple and Encouraging: Avoid overly technical jargon. The science should feel accessible and exciting, not intimidating. The copy should always be encouraging, making parents and children feel capable and creative.
• •End with a Clear, Inspiring Call to Action (CTA): Every piece of copy should guide the reader on what to do next. Use CTAs that are both direct and aligned with the brand's values, such as "Start Your Adventure," "Join the Club," "Unbox Creativity," or "Shop and Inspire."

Social Perception

As an Educator, As a Social Enterprise, As a Community Builder

Copy Examples

• •From little hands to big ideas! ✨ What did you create today? Every Tinker Kit opens up a world of possibilities, turning playtime into a powerful learning adventure. We love seeing our Tinker Kids build, discover, and grow with confidence. Share your creations with us! #TinkerHousePH #LearningThroughPlay #STEAM #FutureInventor
• •Is your child a budding scientist or a future artist? Don't just give them a toy, give them a project! The Tinker House Slime Kit is more than just fun goo—it's a hands-on chemistry lesson that sparks curiosity and creativity. Perfect for weekend fun and learning. Shop now for a smarter way to play!
• •We're on a Mission: 100,000+ Activities Delivered! Join the thousands of Filipino families making learning an adventure. From our hands-on Tinker Kits to our engaging Tinker Clubs, we’re here to help your child discover their inner creator, problem-solver, and innovator.
• •Ready for Your Next Discovery? Hi [Parent's Name], we saw how much [Child's Name] enjoyed the [Previous Kit]! Did you know the adventure doesn't have to stop? Our new "Bubble Robot" kit is ready to roll, teaching simple mechanics and air pressure in the most delightful way. Let's keep building those amazing skills!
• •More Than an After-School Club. It's a Community! At Tinker Clubs, we don't just build projects; we build friendships, confidence, and a lifelong love for learning. Our expert teachers create a safe and encouraging space for kids to explore, collaborate, and turn their ideas into reality. Find a club near you!