Brand Tone

practical, trustworthy, and customer-centric

Brand Values

• •Quality
• •Reliability
• •Customer Service
• •Efficiency
• •Accessibility

Best Practices

• •Lead with Quality and Reliability
• •Keep it Clear and Direct
• •Leverage Trust Signals
• •Speak the Crafter's Language
• •Maintain a Helpful, Customer-First Tone

Social Perception

Overwhelmingly positive, primarily as a highly-rated, trustworthy, and professional supplier of quality craft materials with efficient shipping. There is low social engagement, perceiving the brand more as a "shop" than a "brand.".

Copy Examples

• •Your next project deserves the best. Our 4-ply waxed linen thread is strong, vibrant, and ready for bookbinding, leatherwork, or jewelry making. Get the quality you can trust, shipped to your door in 24-48 hours. Tap to shop the collection.
• •Stop the Snag. Sew with Confidence. Messy, tangled elastic is a crafter's worst nightmare. Our fold-over elastic comes neatly organized to make your sewing projects smoother and faster. High quality, latex-free options available. Shop now and get free shipping on orders over $35.
• •Stock Up & Save: 15% Off All Elastics & Threads
• •Quality Craft Supplies. Shipped Fast. From waxed linen thread to every color of fold-over elastic, get the reliable materials you need for your next great project. Backed by 10,000+ positive reviews.
• •Get a professional finish on every project. Our 1" Fold Over Elastic is perfect for creating durable, comfortable, and stylish edges on apparel, accessories, and more. It's designed for easy application and lasting quality, ensuring your creations look great, wear after wear.