Brand Tone

Friendly, personal, heartfelt, warm, approachable, passionate, and grateful. It emphasizes love for the craft and expresses gratitude to customers.

Brand Values

• •Handmade Quality & Attention to Detail
• •Personalization
• •Customer Satisfaction
• •Passion & Love
• •Authenticity

Best Practices

• •Always Use a Warm and Personal Voice: Address your audience directly using "you" and "your". Share your passion and speak from the heart.
• •Emphasize the "Handmade" and "Personalized" Aspects: These are your core values and key differentiators. Consistently use words like "handcrafted," "made with love," "unique," and "personalized for you."
• •Show, Don't Just Tell: Use behind-the-scenes content in your copy. Talk about the process, the materials, and the care that goes into each item to build a story around your products.
• •Express Gratitude: Regularly thank your customers and followers for their support. This reinforces the brand's friendly and appreciative nature.
• •Maintain a Consistent Visual and Textual Language: Use similar emojis (like ❤️, ✨), hashtags, and phrases across all platforms to create a cohesive and recognizable brand identity.

Social Perception

Perceived as a trustworthy, high-quality small business. Customers feel a personal connection, view products as beautiful, and service as excellent. The brand is seen as a reliable source for unique and heartfelt personalized gifts.

Copy Examples

• •Made with love, just for you. ❤️ Our personalized cosmetic bags are crafted by hand to hold your treasures. Each stitch, each letter, is a little piece of our heart. The perfect gift for someone special, or a treat for yourself! See all the options in our shop. #tinkasplott #handmade #personalizedgifts #madewithlove #shopsmall
• •Packing your adventures with love.✈️ From our little workshop to your next big journey! ✨ Every personalized passport holder is made with so much care. Where are you dreaming of going next? #travelinstyle #handmade #tinkasplott #packingorders #smallbusinessowner #personalized
• •Headline: Gifts from the Heart, Made by Hand. Sub-headline: Welcome to Tinkasplott, where we turn your special moments into lasting memories with personalized, handcrafted treasures.
• •Thank you for stopping by our little corner of the world! We're currently busy crafting your beautiful orders with lots of love and care. ✨ Due to a recent studio move, we're working hard to get everything perfect for you. We appreciate your patience and are so grateful for every single order! - With love, Kathrin
• •Subject: A Little Something Special, Made Just For You. Body: "Hi [Customer Name], at tinkasplott, we believe the best gifts come from the heart. That's why we pour so much love and care into every handmade item we create. Whether it's a gift for a loved one or a special treat for yourself, we're here to make it perfect. Explore our newest creations and find something you'll treasure forever."