Brand Tone

Charming, clever, personal, and quality-focused.

Brand Values

• •Functionality Meets Style
• •Thoughtful Design & Craftsmanship
• •Personal Touch and Authenticity
• •Sustainability

Best Practices

• •Lead with the "Why": Always circle back to the brand's origin story. It's a powerful tool for building an authentic connection. Start with the problem (ugly packaging) and present TINIT as the clever solution.
• •Embrace the Wit: Continue using puns and clever cultural references (like song titles). This wit is a key differentiator and makes the brand memorable and personable.
• •Balance Charm with Quality: While the tone is friendly, always include details that reinforce the product's quality. Mention the design process, the premium materials, and the meticulous inspection to build trust and justify the price point.
• •Use "You" and "We": Write copy that speaks directly to the customer ("Your stylish solution") from the brand's personal perspective ("We get it"). This maintains the small-business, personal feel.
• •Keep it Visually and Tonally Cohesive: Ensure the copy's clever and charming tone is matched by clean, high-quality photography that showcases the products in well-styled home environments, reinforcing the value of "showing off the tin."

Social Perception

Perceived as high-quality, giftable, an aesthetic solution for storage, and a trustworthy and reliable brand.

Copy Examples

• •Tired of that drawer of random... stuff? We get it. The TINIT 'Stuff' tin: your stylish solution to beautiful-ish chaos. Perfect for keys, coins, and secrets you'll never tell. Organize the miscellaneous. #ShowOffTheTin
• •Warmth, wit, and woodburners. Our Fireside Collection keeps your firelighters and matches stylishly safe and dry. Because your hearth deserves better than a cardboard box. #ComeOnBabyLightMyFire
• •It all started with a quest for a not-so-ugly firelighter tin. From a student's design project to our family home in Somerset, every TINIT is made with a personal touch. Discover the story behind your new favorite tin. #MadeWithPassion
• •Don't just play your cards right, store them right too. Our playing card tins are designed to protect your deck in style, with a dual matte-and-gloss finish that feels as good as a royal flush looks. Game night just got an upgrade.
• •Stop searching for the perfect gift for the person who has everything. They don't have this. From fishing fanatics to fireside enthusiasts, a TINIT tin is the unique, functional, and thoughtfully designed gift they'll actually use. #GiftingSolved