Brand Tone

Artistic & Sophisticated, Conscious & Ethical, Passionate & Personal, Empowering, Craft-Oriented

Brand Values

• •Sustainability & Responsibility
• •Craftsmanship & Quality
• •Artistic Integrity & Uniqueness
• •Self-Expression & Empowerment
• •Community & Connection
• •Transparency

Best Practices

• •Emphasize "Sustainably Handcrafted": Always highlight the commitment to ethical sourcing (recycled metals, responsible gemstones) and the handmade nature of the pieces. Use phrases like "Made with intention," "Crafted for longevity."
• •Speak the Language of Art & Design: Incorporate terms like "contemporary," "bold-minimalistic," "statement piece," "wearable art," "inspired by..." to reinforce the artistic value.
• •Empower Self-Expression: Frame jewelry as a tool for individuality and confidence. Use phrases like "Express your unique style," "Adorn intentionally," "Jewelry as a vehicle for self-expression."
• •Maintain a Sophisticated yet Approachable Voice: While the brand is high-end, the founder's presence adds a personal, approachable layer. The language should be elegant and descriptive but also warm and inviting, especially in social media interactions.
• •Be Transparent and Story-Driven: Share the inspiration behind collections, the craftsmanship involved, and the brand's journey. This builds authenticity and connects with customers on a deeper level, aligning with the values expressed on platforms like TikTok.

Social Perception

Highly Regarded for Craftsmanship and Design, Respected for Ethical Practices, Seen as Artistic and Unique, Founder-Driven Connection, Award-Winning Recognition

Copy Examples

• •Introducing 'Terra Firma': A new collection born from the earth's embrace. Each piece, sustainably handcrafted in our L.A. studio from recycled gold and ethically sourced gemstones, is an invitation to express your unique essence. Adorn intentionally. Discover the collection – link in bio. #TinHausJewelry #SustainableLuxury #ArtOfAdornment #HandmadeJewelry #SelfExpression
• •Jewelry that doesn’t just shine, it speaks. At TIN HAUS®, we create contemporary fine jewelry that honors both art and earth. As a BIPOC woman-owned brand, we're committed to sustainable practices and handcrafted quality. Wear your values. Shop our collections today and discover pieces made to love and last. [Shop Now Button] #TinHaus #EthicalJewelry #ConsciousConsumer #WearableArt #MadeInLA
• •The 'Aura' Ring: A bold dance of form and light, meticulously hand-forged from recycled sterling silver. Inspired by the unseen energies that connect us, this piece is more than an accessory—it's a conduit for your personal power. Designed to be cherished, crafted to endure. Elevate your everyday with this unique piece of wearable art. #TinHausStyle #BoldMinimalism #SustainableStatement #HandcraftedSilver
• •At TIN HAUS®, we believe your jewelry should be as authentic and conscious as you are. That's why every design is born from a place of inspiration – be it abstract art, the quiet strength of nature, or the spirit of ancient cultures – and brought to life using sustainable materials and time-honored techniques. Adorn yourself with pieces that tell a story, your story. [Explore Our Story Button] #TinHausValues #ArtMeetsConsciousness #FineJewelry
• •Turning cherished memories into contemporary treasures! ✨ Our Upcycled Jewelry Initiative is all about giving new life to pre-loved gold and gems. Watch as we transform this beautiful heirloom into a modern TIN HAUS® original. What story will your jewelry tell? DM us to learn more! #UpcycledJewelry #TinHausJewelry #SustainableDesign #CustomJewelry #JewelryTransformation #ChristinaGrace #HandmadeWithLove