Brand Tone

approachable, informative, and aspirational with a focus on natural beauty and quality

Brand Values

• •Quality & Efficacy
• •Natural Ingredients & Norwegian Heritage
• •Accessibility of Luxury
• •Customer Satisfaction & Service
• •Versatility & Practicality

Best Practices

• •Emphasize Natural Ingredients & Norwegian Heritage: Consistently highlight the use of unique, natural (especially Norwegian) ingredients like Caviar extract and Sea Buckthorn (Tindvedbær) and their benefits. Explain their origin and efficacy in simple, relatable terms.
• •Focus on Skincare Benefits: Always connect the makeup products back to their skincare properties. Use phrases that suggest health, nourishment, and care for the skin.
• •Maintain an Approachable yet Expert Voice: While showcasing expertise and the science behind the products, keep the language clear, friendly, and inviting. Avoid overly technical jargon unless explained simply. Share tips and tricks, as seen on their blog.
• •Showcase Versatility and Inclusivity: Highlight how products can be used in multiple ways or are suitable for a wide range of skin types and tones, reinforcing the idea of accessible beauty for many.
• •Incorporate Positive Customer Experiences (with permission): Weave in the essence of positive customer feedback or testimonials (like those on Judge.me or from makeup artists) to build trust and social proof, echoing the quality and service the brand is known for.

Social Perception

Tind of Norway is generally perceived positively by its customers. They are seen as a provider of high-quality mineral makeup with beneficial skincare properties. The use of unique Norwegian ingredients like Caviar extract is a point of distinction and interest. Customers appreciate the product performance, especially foundations and lipsticks, and the brand's customer service. The brand is also gaining recognition among makeup professionals, which lends credibility. There's an association with natural beauty and products that are "healthy for the skin." The overall image is that of a trustworthy Norwegian brand offering effective and somewhat unique beauty solutions.

Copy Examples

• •Headline: Discover Your Natural Radiance with Tind of Norway. Body: Experience makeup that not only beautifies but also nurtures your skin. Our mineral collection, infused with precious Norwegian Caviar extract and antioxidant-rich Sea Buckthorn, brings you the best of nature for a glow that’s uniquely yours. Explore the secret to Scandinavian beauty.
• •Headline: Luxury Meets Nature. Your Skin Will Thank You. Body: Why choose between effective makeup and skin-loving care? At Tind of Norway, we believe you deserve both. Our innovative formulas blend high-performance mineral makeup with potent natural ingredients, making everyday luxury accessible. Feel the difference pure, Norwegian-inspired beauty can make.
• •Headline: From Fjord to Face: The Power of Norwegian Ingredients. Body: Tind of Norway harnesses the purity of Norwegian nature. Our signature Caviar extract and Tindvedbær oil are more than just ingredients; they're a promise of quality and visible results. Gentle, effective, and naturally you.
• •Headline: Makeup Artist Approved. Loved by Nature. Body: Join the professionals and beauty lovers who’ve discovered the versatile charm of Tind of Norway. Our products are designed to perform beautifully across all skin tones, offering buildable coverage and a flawless finish that cares for your skin throughout the day.
• •Headline: Elevate Your Beauty Ritual with Tind of Norway. Body: It's more than just makeup; it's a celebration of your natural beauty, enhanced by the finest ingredients Norway has to offer. Experience lasting comfort, vibrant color, and the confidence that comes from truly cared-for skin.