Brand Tone

Inclusive & Welcoming, Conscious & Caring, Joyful & Festive, Direct & Informative, Enthusiastic & Passionate (historically)

Brand Values

• •Representation & Inclusivity
• •Sustainability & Eco-consciousness
• •Quality & Thoughtfulness
• •Celebration & Joy
• •Creative Design

Best Practices

• •Emphasize Inclusivity in All Communications: Continuously highlight the diversity of your designs and the message that "representation matters." Use language that is welcoming and speaks to a broad audience.
• •Highlight Eco-Friendly Practices: Clearly communicate the use of recycled materials and eco-friendly inks. This reinforces the "conscious and caring" aspect of the brand.
• •Incorporate Festive and Joyful Language: Use words like "joy," "love," "celebrate," and "magic."
• •Be Transparent About Partnerships: If manufacturing is outsourced (e.g., TeePublic), be clear about partnerships while ensuring their practices align with your values.
• •Develop Tone of Voice Guidelines: Create a simple document outlining the core brand voice characteristics (e.g., inclusive, warm, conscious, joyful, straightforward) with do's and don'ts to ensure consistency across all writers and platforms.

Social Perception

The brand is perceived as inclusive, eco-conscious, and joyful, particularly around Christmas. Customers see them as a company that values representation and sustainability.

Copy Examples

• •Diverse Santa Claus Illustrations for a truly inclusive Christmas.
• •Eco-friendly Christmas cards printed with love on 100% recycled paper.
• •Spread the Christmas joy with our unique and diverse Santa designs.
• •Printed with eco-friendly inks.
• •Send a little love, sustainably.