Brand Tone

Appreciative & Awe-Inspired, Personal & Relatable, Generous & Accessible, Informative & Helpful

Brand Values

• •Passion for Nature
• •Quality & Artistry
• •Accessibility & Value
• •Authenticity
• •Inspiration & Contemplation

Best Practices

• •Embrace Descriptive and Evocative Language: Use words that convey the beauty, awe, and emotion captured in the photographs. Think sweeping vistas, vibrant colours, serene beauty, captivating detail.
• •Maintain a Personal Connection: Continue to subtly weave in Tim's personal passion for photography and the Australian landscape. This reinforces authenticity.
• •Highlight Value and Accessibility: Consistently emphasize the quality of the high-resolution digital downloads and the unique value proposition of offerings like the All+ Access Pass. Frame it as making beautiful art attainable.
• •Be Inspiring and Uplifting: Focus copy on how the artwork can positively impact the viewer's space and mood – bringing calm, adventure, or a sense of wonder.
• •Stay Authentic and Transparent: Provide clear, helpful information about the products, the digital download process, and printing options. Avoid overly salesy or hyped language that could detract from the artistic and personal nature of the brand.

Social Perception

Positive but Niche, Trustworthy (Implied), Seen as a Solo Artist's Passion

Copy Examples

• •Headline: Bring Australia's Soul to Your Walls. Body: Discover Tim Rainer's breathtaking aerial photography. From the vibrant hues of the Kimberley to the serene coasts of Esperance, download high-resolution art that inspires and transforms. Your piece of Australia awaits.
• •Headline: Unlock a Lifetime of Beauty: The All+ Access Pass. Body: Imagine owning every stunning landscape, every captivating aerial vista Tim Rainer ever captures. For a single payment, get unlimited downloads of our entire digital collection – forever. Start your endless art journey today.
• •Headline: More Than Just a Photo. It's a Feeling. Body: Tim Rainer's photography doesn't just show you Australia; it makes you feel it. Experience the calm, the adventure, the sheer wonder of our land. Find the perfect piece to uplift your spirit and spark conversation.
• •Headline: Your Vision, Your Print. Endless Possibilities. Body: With our high-resolution digital downloads, you're the curator. Choose your size, your medium, your style. From a statement canvas to a cherished framed print, create art that's uniquely yours. Quality and flexibility, delivered instantly.
• •Headline: From My Lens to Your Home. Body: As a passionate photographer, my joy is capturing the magic of Australia's landscapes. Now, I'm thrilled to share these moments with you. Explore the collections and find an image that speaks to your heart. Affordable fine art, ready to adore.