Brand Tone

aspirational, serene, and authentic

Brand Values

• •Artistic Excellence
• •Connection to Nature
• •Craftsmanship
• •Storytelling
• •Simplicity

Best Practices

• •Lead with Emotion, Support with Detail: Start your copy by evoking the feeling of the photograph (serenity, awe, wonder). Then, provide the details that reinforce its value, such as the location, the story behind it, or the quality of the print materials.
• •Use a Storytelling Approach: Frame descriptions and posts around the experience of capturing the image. Where were you? What did it feel like? This builds a personal connection and reinforces the brand's authenticity.
• •Emphasize "Art" and "Craft": Use words like "fine art," "archival," "craftsmanship," "gallery-quality," and "piece" instead of "poster," "picture," or "product." This elevates the perceived value.
• •Maintain a Calm and Confident Voice: Avoid overly aggressive sales language, excessive exclamation points, or urgent "buy now" commands. The tone should be an invitation, not a demand, reflecting the serene nature of the photography.
• •Let the Visuals Breathe: In social media and on the website, keep copy concise and elegant. The photography is the main attraction; the text should complement it, not compete with it. Use white space effectively to create a feeling of luxury and focus.

Social Perception

The public perceives Tim Platt Fine Art Photography Prints as a high-end, boutique brand for discerning art buyers and nature lovers. The artist, Tim Platt, is seen as a skilled photographer with a genuine passion for his craft. Customers are likely individuals looking to invest in a piece of art that brings the tranquility and majesty of the outdoors into their home or office. The brand is perceived as credible and specialized.

Copy Examples

• •Headline: The First Light. Body: There's a moment just before the sun crests the peaks when the world holds its breath. This print is for those who cherish that quiet magic. Bring the soul of the mountains into your space. Shop the new Aspen collection. Link in bio. #FineArtPhotography #MountainSunrise #ColoradoArt #WallArt #NatureDecor
• •Headline: Your Walls Are Waiting. Body: Transform your home into a sanctuary of calm and beauty. Tim Platt's fine art prints capture the breathtaking landscapes of the American West, offering a daily escape into nature. Discover the perfect piece to complete your room. Call to Action: Shop Now
• •Title: Whispers of the Woods - Fine Art Print Description: Lose yourself in the intricate dance of light and shadow in this stunning capture from the heart of the Rockies. Printed on archival-quality paper, every detail, from the texture of the bark to the gentle diffusion of light, is preserved. This piece is more than a photograph; it's an invitation to pause and reflect.
• •Subject: New Release: The 'Water' Collection Body: Hello [Customer Name], I'm thrilled to share my newest collection, 'Water.' For months, I've chased reflections, rapids, and the serene surfaces of alpine lakes to capture the element's dynamic spirit. I believe these images convey a powerful sense of peace and motion. I invite you to explore the collection and find a piece that speaks to you.
• •At Tim Platt Prints, we believe a photograph is a story captured in time. Driven by a passion for the untamed beauty of the American West, Tim Platt ventures into the wild to bring its awe-inspiring moments to you. Each print is a testament to quality and a piece of the great outdoors, crafted to last a lifetime.