Brand Tone

Inspiring, Inclusive, Authentic, Human-centered, Empathetic, Positive, Hopeful, Transparent, Normalizing, Approachable, Humorous (when appropriate)

Brand Values

• •Inclusion
• •Overcoming / Empowerment
• •Equality / Equal Opportunities
• •Social Awareness / Responsibility
• •Quality
• •Sustainability
• •Normalization
• •Authenticity / Honesty
• •Teamwork and Community
• •Accessibility

Best Practices

• •Always Lead with Purpose: Ensure every piece of copy, whether a social media post or product description, subtly or overtly connects back to Timpers' core mission of inclusion and normalizing disability. This reinforces the "why" behind the brand.
• •Use Inclusive and Empowering Language: Avoid language that portrays disability as a limitation. Instead, focus on abilities, talent, overcoming challenges, and the unique perspectives the team brings. Frame the narrative around strength and capability.
• •Maintain Authenticity and Transparency: Share real stories of the team (with their consent) and be open about the design process (like "designing by blindness"). Avoid clichés or overly sentimental tones; keep it genuine and relatable.
• •Highlight Both Product Quality and Social Impact: While the social mission is key, don't forget to emphasize the quality, comfort, style, and sustainability of the sneakers themselves. The message should be that customers are getting a great product *and* supporting a great cause.
• •Be Consistent Across All Channels: Whether it's the website, Instagram, TikTok, or customer service interactions, the inspiring, human-centered, and inclusive tone should be uniform. Develop clear brand voice guidelines and ensure everyone creating content understands and applies them.

Social Perception

Positively Received, Inspiring and Admirable, Known for Social Mission More Than Fashion Initially, Growing Recognition, Trusted for Quality and Purpose, Pioneer in Inclusive Footwear

Copy Examples

• •Headline: Step Into a Story of Inclusion. Body: Our sneakers are designed with passion, crafted with care, and brought to life by a team that sees ability in everyone. Walk with Timpers, walk with purpose. #Timpers #DesignedByInclusion #SneakersWithASoul
• •Headline: More Than Just Sneakers. It's a Movement. Body: At Timpers, every stitch tells a story of overcoming, every design a testament to unique talent. We're not just making shoes; we're crafting a more inclusive world, one pair at a time. 100% of our team has a disability. 100% capable. Join us. #TimpersBrand #InclusionRevolution #MadeInSpain
• •Headline: Feel the Difference. See the Impact. Body: Designed through touch, made with sustainable materials, and powered by incredible abilities. Timpers offers quality you can feel and a mission you can stand behind. Your choice makes a world of difference. #Timpers #SustainableStyle #SocialImpact #AbilitiesNotDisabilities
• •Headline: The Most Normal Sneakers in the World. Made by the Most Capable Team. Body: We believe in talent, in equality, in sneakers that look good and do good. Our team proves that disability is not a barrier to creating something extraordinary. Experience Timpers. #TimpersStory #FashionWithPurpose #EqualityInAction
• •Headline: Designed by Blindness. Seen by Everyone. Body: Discover sneakers where every texture matters, every detail is felt. Timpers are uniquely crafted, offering a sensory experience and a bold statement for a more inclusive future. #TimpersDesign #TactileFashion #InclusivityIsKey