Brand Tone

Inspirational and Encouraging, Authentic and Human, Community-Focused, Passionate and Appreciative (of Nature), Approachable and Inclusive

Brand Values

• •Mental Health and Well-being
• •Connection with Nature
• •Community
• •Authenticity and Real Experiences
• •Challenge and Accomplishment
• •Local Roots

Best Practices

• •Always Circle Back to "Escape the Noise": Whether directly or indirectly, ensure messaging ties back to the core concept of finding solace and mental clarity in nature, away from modern-day stressors.
• •Emphasize Connection Over Product Features Alone: While product quality is important, focus on how the gear facilitates the experience of hiking, connection, and mental well-being.
• •Maintain an Authentic, Human Voice: Share stories (founder, customer, community), be transparent, and avoid overly corporate or technical jargon. Keep it relatable and down-to-earth.
• •Foster Community in Your Copy: Use inclusive language ("we," "us," "our community"), encourage interaction, and highlight shared experiences like the badge challenges.
• •Inspire and Encourage, Don't Just Sell: Frame your copy to motivate people to get outdoors, challenge themselves, and experience the benefits of hiking, positioning your products as companions on that journey.

Social Perception

Positive and Mission-Driven, Community Builder, Authentic and Relatable, Provider of Quality, Comfortable Apparel, Growing and Respected Local Brand

Copy Examples

• •Digital noise drowning out your peace? It's time to reconnect. Lace up, head out, and find your quiet on the trail. #EscapeTheNoise
• •More than just a hike, it's a reset button for your mind. Discover the clarity that awaits in the heart of nature. Our latest collection is designed for your journey. #TimpanogosHikingCo #MentalWellness
• •Remember that feeling of accomplishment? Our free summit badges are here to celebrate your journey to the top. What peak are you conquering next? #WasatchChallenge #AdventureAwaits
• •From a basement dream to a community of thousands strong. We're Timpanogos Hiking Co. – small, human, local, and passionate about getting you back to what matters. #SupportLocal #UtahHiking
• •Soft tees, rugged trails, and a clear mind. Gear up to escape the everyday and embrace the wild. What does 'Escape the Noise' mean to you? #GetOutside #TimpanogosAdventure