Brand Tone

Sophisticated & Elegant, Minimalist & Understated, Artistic & Inspired, Quality-Conscious & Appreciative of Craftsmanship, Approachable Luxury

Brand Values

• •Simplicity & Minimalism
• •Quality Craftsmanship
• •Timeless Elegance
• •Comfort
• •Authenticity & Self-Expression
• •Cross-Cultural Inspiration

Best Practices

• •Embrace Understatement: Avoid hyperbole and overly loud claims. Let the quality and design speak for themselves. Focus on refined language.
• •Highlight Craftsmanship & Materials: Consistently mention the artisanal production, European sourcing, and quality of materials like Italian leather or suede to reinforce the brand's commitment to quality.
• •Evoke the "Art of Walking" & Parisian Inspiration: Connect the footwear to the experience of exploring, appreciating details, and the sophisticated yet understated Parisian lifestyle.
• •Maintain Visual and Textual Minimalism: Ensure copy is clean, concise, and uncluttered, mirroring the minimalist design aesthetic of the shoes and website.
• •Focus on Timelessness over Trends: Emphasize the classic, enduring nature of the designs, appealing to a customer who values long-lasting style rather than fast fashion.

Social Perception

Premium Quality, Stylish & Elegant, Comfortable, Good Value for Investment, Discerning Clientele, Emerging Parisian Brand

Copy Examples

• •Timothée Paris: The Art of Walking. Rediscover your city, one impeccably crafted step at a time. Our shoes are designed not just for destinations, but for the journey itself. Experience the fusion of Parisian elegance and minimalist design.
• •Simplicity is the Ultimate Sophistication. At Timothée Paris, we strip away the superfluous to reveal enduring style. Handcrafted from the finest European leathers, each pair is a testament to timeless design and unparalleled comfort.
• •Curated for the Modern Flâneur. Inspired by the keen observer and the urban wanderer, Timothée Paris offers footwear that invites you to explore. Subtle luxury, meticulously crafted for those who appreciate the beauty in everyday discoveries.
• •Invest in Timelessness. Beyond fleeting trends, there is enduring quality. Timothée Paris shoes are meticulously handcrafted to accompany you through seasons of style, offering refined comfort and a quiet confidence with every step.
• •Where Japanese Precision Meets French Soul. Each Timothée Paris creation is a dialogue between meticulous Japanese design and the effortless elegance of Parisian life. Discover shoes that are as thoughtfully made as they are beautiful to wear.