Brand Tone

Accessible & Unpretentious, Reliable & Trustworthy, Classic & Timeless, Nostalgic & Authentic, Increasingly Stylish & Modern, Story-driven

Brand Values

• •Durability & Reliability
• •Accessibility & Affordability
• •Heritage & Craftsmanship
• •Innovation
• •Simplicity & Functionality
• •Inclusivity
• •Sustainability

Best Practices

• •Develop a Comprehensive Brand Voice Guide: Document the core tone attributes (e.g., Accessible, Reliable, Nostalgic yet Modern), approved vocabulary, 'do's and don'ts,' and provide examples. Ensure this is understood and used by everyone creating content.
• •Emphasize Storytelling: Connect with the audience by weaving narratives around heritage, personal experiences, and the idea that a Timex watch is a companion through life's moments.
• •Balance Heritage with Modernity: While leveraging the rich history, ensure the copy also reflects current designs, innovations, and collaborations to appeal to contemporary audiences. Avoid sounding dated.
• •Highlight Value and Durability Authentically: Communicate the quality, reliability, and affordability without overstating or making unrealistic claims. Let the brand's reputation support these messages.
• •Maintain Consistency Across All Channels: Ensure the tone is uniform whether it's on the website, social media captions, email marketing, or ad copy. Regular audits of content can help maintain this consistency.

Social Perception

Widely Recognized & Respected, Nostalgic Favorite, Value Proposition, Watch Enthusiast View, Everyday Reliability, Customer Service (Mixed reviews)

Copy Examples

• •Headline: Your Time, Your Story. Since 1854. Body: For over 170 years, Timex has crafted watches that do more than just tell time – they become part of your journey. Discover enduring style and trusted reliability with a Timex on your wrist. Make time yours.
• •Headline: Built for a Lifetime of Adventures. Body: From city streets to mountain peaks, our Expedition collection is crafted for durability and designed for discovery. Ready for anything? Your Timex is.
• •Headline: Classic Style. Modern Edge. Effortlessly You. Body: Reimagining iconic designs for today. The Q Timex collection brings vintage cool to your contemporary look. Quality timekeeping, unmistakably Timex.
• •Headline: Quality Timekeeping for Every Moment, Every Budget. Body: We believe everyone deserves a great watch. That’s why Timex offers timeless design, lasting durability, and honest value in every piece. Find your perfect everyday companion.
• •Headline: Make Every Second Count. Simply. Body: In a world that’s always on, find joy in the simple act of checking the time. Our watches are designed with clarity and purpose, so you can focus on what truly matters.