Brand Tone

Enthusiastic, Friendly, Helpful, and Community-Oriented

Brand Values

• •Passion for Play
• •Connection & Shared Experience
• •Quality & Curated Selection
• •Customer Service
• •Accessibility

Best Practices

• •Speak Like a Friend, Advise Like an Expert: Use warm, inviting language, but don't be afraid to share your knowledge and enthusiasm for the games. Avoid overly technical jargon unless explaining a specific game mechanic clearly.
• •Focus on the "Why," Not Just the "What": Instead of just listing game features, emphasize the experiences they create: connection, laughter, challenge, discovery.
• •Use Inclusive Language: Make everyone feel welcome, whether they're seasoned gamers or new to the hobby. Phrases like "whether you're a seasoned strategist or just looking for some family fun" can be effective.
• •Be Genuinely Enthusiastic: Let your passion for board games shine through. Use exclamation points appropriately, share personal anecdotes (briefly), and convey excitement about new arrivals or popular titles.
• •Maintain Consistency Across All Channels: Ensure the friendly, helpful, and enthusiastic tone is present on your website, social media posts, email newsletters, and even customer service interactions. Create a simple style guide if needed.

Social Perception

Dedicated, specialist retailer run by passionate individuals. Customers probably see them as a go-to source for a wide variety of modern board games in Australia, appreciating the curated nature of their offerings. The emphasis on being a small, local business likely resonates positively with customers looking to support smaller enterprises. Their active social media and YouTube presence would contribute to a perception of being engaged with and knowledgeable about the board gaming hobby.

Copy Examples

• •Headline: Gather 'Round! Your Next Game Night Adventure Starts Here. Body: Tired of the same old routine? We're Matt & Sarah, and like you, we believe in the power of play! At Time To Play, we've handpicked an awesome collection of board games perfect for creating unforgettable moments with your favorite people. Let's find your new favorite!
• •Social Media Post: 🎉 NEW ARRIVAL ALERT! 🎉 Just landed: [Game Name]! We've been buzzing to get this one in. It's perfect for [target audience, e.g., strategy lovers, families with teens]. Who are you playing this with first? Tag your game night crew! #BoardGamesAustralia #TimeToPlay #NewGames
• •Product Description Snippet (for a cooperative game): Team up and take on the challenge! [Game Name] isn't just a game; it's a shared story you build together. We love how it gets everyone talking and strategizing. Ready to save the world (or just have a blast trying)? Add it to your cart and let the cooperative fun begin!
• •Email Subject Line: Unlock More Fun: Curated Picks & What's Hot at Time To Play! Email Snippet: Hey [Customer Name], looking to level up your leisure time? We're always on the hunt for the best board games, from brain-burning strategy epics to laugh-out-loud party starters. Check out our latest curated collection – we reckon there's something in there you'll absolutely love. Happy gaming!
• •About Us Page Excerpt: More than just a store, Time To Play is our way of sharing what we love most: the laughter, the strategy, the friendly rivalries, and the pure joy of gathering around a table with good company and a great game. We're a small Aussie team dedicated to helping you find that perfect game. Got questions? We're always here to help!